Shopper Strategy Lead at PepsiCo

Job Description

• Lead the development and implementation of the Shopper Marketing Plan, including the development of POS material.
• Source multi market best practice for SSA, customize and implement.
• Work with the Insights function to develop the research agenda, strengthening shopper insights capability across all channel and major customers.
• Develop customer centric selling priority calendar of initiatives to deliver AOP, with specific focus on category development.
• Work with Insights team to deliver compelling category ad shopper strategies, enabling a ‘step change’ in engagement with key customers – across all channels
• Create category vision and translate into customer/channel strategy
• Give direction on price pack architecture (with revenue management) and promotional levers to national accounts team to enable ROI, achievement of AOP and category growth
• Participate in shopper research projects. Analyze data with insights and transfer into customer opportunities
• Develop Traditional Trade Shopper and Category strategy
• Analyze and synthesize data to create compelling category and shopper strategies for key customer
• Define category opportunities and tactics to win with key customers and grow category and customer profitability
• Evaluate progress on campaigns, recommend course correct
• Lead account plan formulation process, with Functional leads. Manage process from insights to opportunity identification and development of tactics.
• Comprehensive understanding of the customer landscape
• Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities.
• Lead the development of customer and channel specific category plans in order to optimize both category growth for major customers.
• Understanding of competitor and other categories to leverage best practice within the market place
• Engage with senior customer stakeholders in the delivery of category and shopper plan
• Ensure insights led / shopper centric thinking in all customer, category and commercial initiatives
• Identify growth opportunities in line with customer strategy and category vision
• Collaborate with commercialization team and customize per market for Innovation.

Qualifications/Requirements

Key Skills/ Experience Required

• Grade 12 minimum with Tertiary Education in related business field
• Minimum 6-8 yrs FMCG sales/marketing/ Category development
• Experience working across African countries
• Strong bias towards data driven decisions
• Effective written and oral communication skills
• Effective interpersonal skills
• Team Leadership
• Alignment
• Customer Driven
• Drive for results
• Analytical thinking