Smart Shopper Senior CRM Specialist at Pick n Pay Stores Limited

Minimum Requirements

• Bachelor's degree in economics, Statistics, Mathematics, Computer Science, Marketing Analytics or related analytical/commercial field.
• 3- 5 years’ experience in CRM analytics, loyalty analytics or customer data analysis within retail, FMCG, financial services or similar industries.
• Experience using SQL / Snowflake and large customer datasets.
• Experience analysing CRM or marketing campaign perform.

Key Responsibilities

CRM Analytics & Insight Development

• Conduct deep-dive and ad-hoc analysis on Smart Shopper CRM campaigns, customer journeys, clubs and partner initiatives using Snowflake SQL, reporting tools and data selection platforms.
• Analyse shopper loyalty, campaign performance and lifecycle metrics to generate actionable insights.
• Translate data findings into clear recommendations to improve customer engagement, retention and campaign ROI.
• Balance customer value and commercial objectives when analysing CRM opportunities.

CRM Campaign Measurement & Optimisation

• Design and execute analytical test-and-learn frameworks for CRM campaigns and lifecycle initiatives.
• Define reporting metrics and dashboards to track CRM campaign performance.
• Evaluate effectiveness of personalisation, gamification and promotional mechanics.
• Support CRM Manager in monitoring Smart Shopper programme health and CRM KPIs.

Reporting & Data Integration

• Identify ongoing reporting requirements and enhancements, briefing development into DnA, BI and CRM technical teams.
• Integrate customer and transactional data into usable CRM reporting frameworks.
• Ensure CRM reporting outputs are accurate, timely and aligned to business needs

Cross-Functional CRM Support

• Work with CRM Manager, Marketing teams, Digital, DnA and Product Owners to support CRM campaign design and delivery.
• Provide analytical input into customer segmentation, targeting, and lifecycle strategies.
• Support broader Smart Shopper and Customer Insights projects where CRM analytics are required

Team Support & Capability Development

• Mentor and provide QA support to junior CRM analysts.
• Share CRM analytical best practice and develop team capability in data analysis and reporting.
• Support team delivery against campaign analytics and reporting SLAs.

Governance, Compliance & Continuous Improvement

• Ensure CRM activity complies with POPIA and Pick n Pay data governance requirements.
• Identify opportunities to improve CRM measurement, reporting, and targeting methodologies.
• Track industry best practice in CRM analytics and customer engagement measurement.

Closing Date: 9 April 2026