Social Lead at The South African Breweries (SAB)

Key Roles and Responsibilities:

Team Management:

• Task Allocation: Assign tasks and projects to team members, ensuring balanced workloads and efficient use of resources.
• Performance Management: Monitor and evaluate the performance of team members, providing feedback and coaching as needed.
• Training and Development: Identify training needs and opportunities for team members to enhance their skills and knowledge.
• Review content plans: Assess and review all social media briefs

Operational Processes:

• Process Development: Develop and refine processes for content creation, approval, publication, and reporting to improve efficiency and effectiveness.
• Workflow Management: Manage workflows to ensure timely delivery of content and campaigns.

Resource Management:

• Tool Management: Ensure the team has access to the necessary tools and platforms for effective social media management.

Policy Enforcement:

• Guideline Adherence: Ensure the team adheres to social media policies, guidelines, and best practices
• Crisis Management Protocols: Implement and enforce crisis management protocols to handle emergencies or significant issues on social media.

Administrative Reporting:

• Regular Updates: Provide regular updates to the Head of social media on team activities, progress, and any issues.
• Meeting Coordination: Schedule and lead team meetings, preparing agendas and ensuring follow-up on action items.
• Business Policy: Ensure the social team is adhering to dL and SAB Policies and able to hold team members accountable.
• Administrative Duty: Conducting performance reviews with team members, identifying areas for improvement, and coordinating professional development opportunities. Leading monthly 1 on 1 to guide on the development of team members.
• Operational Duty: Overseeing the execution of a holiday marketing campaign, ensuring all content is created, scheduled, and published on time, and monitoring its performance. Ensuring team members attend to work according to working hours, providing guidance on resources allocation for war rooms, monitoring team to complete business and studio development and resource tasks such as Marketing Academy and timesheets etc.
• Administrative Duty: Conducting performance reviews with team members, identifying areas for improvement, and coordinating professional development opportunities. Leading monthly 1 on 1 to guide on the development of team members.

Stakeholder Management:

• Communication: Effective communication with all relevant stakeholders inside and outside the business to ensure efficiencies
• Expectation Management: Clarify stakeholders' expectations and manage them through regular updates and feedback loops.
• Feedback Collection: Gather feedback from stakeholders to understand their perspectives and address any concerns promptly.
• Collaboration: Lead and foster collaboration within the social team, and between the social team and other departments across the DraftLine studio, to ensure data-driven creativity

Minium Requirements:

• Matric
• Higher Certificate/Diploma or relevant tertiary qualifications / certifications
• 3 + years in community management
• 3 + years in social media management
• 1 + year of management experience
• Live event coverage experience
• High understanding of social media and the platforms
• Proven work experience as a Social Media Manager or very similar role
• Experience with planning and leading community initiatives
• Ability to identify and track relevant community KPIs