Social Media Account Manager (Digital Marketing/Advertising Industry) at Black Pen Recruitment

Job Description
Do you have solid experience as a Social Media account expert? Do you wish to broaden your horizon in a young & dynamic company – then this is the perfect opportunity for you!

Our Client,an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency & client’ relationship, is currently looking for a Social Media Account Manager, for their Office in Cape Town.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

Some specialised services include: 

•  Paid Media: Search, Display, Programmatic, Social 
•  Earned Media: SEO, Content Creation, and Content Marketing 
•  Media Buying: Buying advertising space on leading media properties 

As the Social Media Account Manager, you will be responsible for all digital media implementation across their portfolio of clients. You will be required to compile media plans, plan budgets, liaise with Media Owners, and manage the entire campaign process from end-to-end. You'll require strong digital channel implementation experience and should be able to execute and troubleshoot where required.  

Type: Full Time

Requirements

• 3+ years Campaign management experience (e.g. advertising/media), digital marketing experience and accounts/stakeholder management. 
• Basic knowledge of Display & Video 360, Social (Facebook, Instagram, Twitter, LinkedIn), YouTube, Premium Display
• Strong understanding & experience of Search Ads 360 & Google Ads 
• Knowledge and experience with WordPress and other CMS’s 
• Ability to perform an in depth audit of at least one channel and give recommendations to the campaign managers 
• Strong analytical skills to provide actionable insights & recommendations into live / potentially new campaign performance to the client or senior management 
• Have a good understanding of GA and create basic reports in Google Data Studio. 
• A good understanding of the various digital channels to assist clients with strategies.
• Making use of in-depth knowledge of paid media principles, how the markets operate and advance analytics skills to educate/up-skill clients and internal teams  
• Excellent written communication skills in order to compose emails/briefs/status meetings in a simple but professional manner and communicate to client/internal without having to use jargons. 
• Excellent presentation skills using google slides or other presentation tools. Basic Knowledge of HTML 
• All Google certifications must be up to date. 

Responsibilities:

• Presenting the latest trends in the industry to the client when needed. 
• Understanding clients primary and secondary business objectives. Able to translate these into measurable KPIs for both client and internal use. 
• End-to-end campaign management including, but not limited to, implementation planning, budget planning, cross-channel implementation, campaign optimisation, and reporting with insights 
• Attend status meetings with the account manager and the client. 
• Working closely with the Account Managers to ensure client briefs are executed effectively and efficiently in order to drive results 
• Ensuring day-to-day operational delivery of paid media campaigns
• Assisting with new pitches and RFPs. 
• Competitor analysis and keyword research. 
• Keep abreast with new trends in digital technology 
• Assisting the team with troubleshooting across various channels/platforms 
• Able to compile an in-depth competitor analysis
• Drafting strategies that tie in with other channels to drive business goals. 
• Keep abreast of any developments in the Search, Social & Display market