Social Media and Advocacy Lead at IG

About the job

Job Title

Social Media and Advocacy Lead

Job Description

Accelerate your career

• Join our global customer experience function within IG's marketing department, leading a team focused on building out and optimizing a recently implemented social media strategy and playbook, building an advocacy strategy and playbook, and working with partners in the business to ensure fast and inspiring community management. IG has the ambition to create an industry-leading customer experience, and social and community engagement are key pillars of this focus, helping to drive advocacy among our community of traders and investors. You'll have the vision, drive, creativity and energy to help us develop a best-in-class organic social media channel, responsive and engaging community management and an advocacy strategy and playbook for all parts of our business.

Who we are

• Founded in 1974, we invented the concept of financial spread betting. Today, we’re the world’s No.1 spread betting and CFD provider, with offices in 14 countries and over 195,000 clients worldwide. Recognised as one of Britain’s top employers, it’s no surprise that this success has come from empowering our people to be brave, innovative and inspiring. Join us, and you’ll find the perfect place to showcase your talents and passion. Your achievements will be recognised, and you’ll have the support of a collaborative global team

Where you’ll work

As part of a connected global team, you’ll come to work in a friendly and dynamic environment. Our comfortable, cutting-edge offices contain everything you need to succeed:

• Agile workspaces and hot desks

• Private quiet rooms

• Breakout and refreshment areas You'll lead executives based in various locations around the world and work very closely with a wide range of local and central stakeholders across the business. We operate a hybrid working model, with some time spent at the office and some from home or other off-site working locations.

How you’ll progress

• Your development is as important to us as it is to you. You’ll be rewarded for hard work here, with support to get better at what you do. We work in a fast-paced project environment where change is constant. If you’re up for the challenge, you’ll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences. Running our organic social media channel will give you exposure to senior stakeholders across the business, and building and implementing an advocacy strategy will help you build experience in this growing area.

What you’ll get

As well as having the chance to attend regular social events, get funding for your charitable endeavours and join a range of special interest groups, you’ll receive an attractive selection of benefits working with IG:

• Flexible working hours and work-from–home opportunities

• Performance-related bonuses

• Pension, insurance and medical plans

• Career-focused technical and leadership training

• Contribution to gym memberships and more

• Birthday off

• Two volunteering days leave per year

What you’ll do - Oversee our organic social media channels, ensuring our recently implemented social media strategy and playbook is developed and optimized, working with local and central teams across platforms and channels. - Lead our advocacy and loyalty efforts, including building out our referrals program and working with a consultancy to develop an organic advocacy strategy and playbook that will need to be socialized and localized. - Work with our client-facing teams to develop responsive and engaging community management across our social media channels, ratings platforms and our internal IG Community forum for our traders and investors.

Who you’ll be

5 plus years of experience of running social media strategies or operations at an enterprise level. - Passionate about social media, community, advocacy and loyalty, with drive, energy and creativity and the ability to stay ahead of new trends and developments in these spaces. - Able to use data and insights to drive thinking, identify gaps and enhance customer experience. - Proven ability to work with multiple stakeholders across the globe with multiple requirements and localization needs, as well as with external partners and vendors. You'll have strong communication skills. - Passionate about the customer, putting them first and ensuring we're meeting their needs and building a best-in-class customer experience. - Previous experience of evaluating and onboarding software and tools to assist with social media and advocacy monitoring, responding and reporting.

We’re looking for tenacious, curious, eager and open-minded people to help us maintain our industry leadership. People who embody our three core values – who want to champion the client, lead the way and love what we do. We recruit based on excellence, and believe that diversity is vital to success. We have zero tolerance for bullying, harassment or any other behaviour that stifles innovation and collaboration

From The Team

"We have ambitious plans to transform our customer experience in coming years, using data and technology to drive a client-driven, tailored cross-journey experience at scale. Education is a key pillar of this plan. There's never been a better time to be at the heart of a team that will be central to that ambition." Steve McGrath, Head of Customer Experience