Social Media Consultant at Woolworths

Introduction

• We are looking for a creative and strategic Social Media Consultant thelp manage and grow our brand’s presence and engagement. The ideal candidate will have a passion for content creation, content planning and community building. You will be responsible for developing engaging, on-brand content and managing interactions tgrow our audiences organically.

Job description
Content Planning 

• Develop, implement and manage a strategic social media plan tincrease brand awareness, drive engagement and build community for our brand.
• Capture and create engaging content directly from events and on-the-ground activations for real-time social media storytelling.
• Support the creation of, and manage, diverse content tmaintain a consistent and compelling brand presence on Instagram.
• Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
• Ensure content is visually aligned with the brand’s aesthetic and tone of voice.
• Write compelling on-brand captions that resonate with our audience, builds community and drives growth. 
• Ensure accuracy of captions, hashtags, tags and links.

Community Engagement and Management

• Schedule and post all content according tthe content plan and as needed
• Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.
• Tap intrelevant social media trends, ensuring the brand stays connected tcurrent conversations.

Analytics and Performance Reporting

• Track key metrics like impressions, interactions, follower growth, videviews, and reach and report on them monthly.
• Use social media insights tmonitor performance and adjust content based on data-driven insights.
• Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.

Trendspotting and Innovation

• Stay up-to-date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them intcontent when relevant.
• Experiment with new content types and formats, tmaintain excitement and variety in our social media presence.

Collaborations and Partnerships

• Identify opportunities tcollaborate with influencers, creators, or other brands texpand reach and engage with new audiences organically.
• Manage partnerships with UGC creators tensure their content is delivered on-time and within brand guideline.

Minimum requirements
Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or a similar field.

Experience

• 3 years of social media management experience, ideally in beauty and/or fashion. 
• Experience with influencer marketing and community-building strategies.
• Basic knowledge of videproduction techniques and editing for short-form content.
• Familiarity with social listening and engagement tracking tools.
• Proven track record of growing audiences and driving engagement on Instagram through organic content.

Technical Skills

• Proficient in content creation and mobile editing tools such as Instagram Creator Studio, TikTok’s native tools, Canva and Capcut.
• Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.
• Familiarity with social media management tools (Brandwatch) for content scheduling and planning will be beneficial. 

Soft Skills

• A passion for social content and strong visual storytelling skills
• Ability tmultitask and work well under pressure
• Strong content planning ability
• Strong communication and impeccable writing skills
• Excellent time-management skills with the ability tbalance multiple priorities and deadlines in a fast-paced environment.
• Keen eye for new social media trends 

Personal Attributes:

• Passionate about social, with a deep understanding of Instagram and Tik Tok culture and trends.
• Creative, innovative, and up-to-date with the latest social media tools and trends.
• Self-driven, collaborative, and able tadapt quickly in a fast-paced digital environment.
• Collaborative, positive and energetic