Social Media Coordinator at Surgo HR & Training

Job description:

The Social Media Coordinator is responsible for developing and curating engaging content across the Group’s social media platforms, ensuring that content is in direct alignment with the brand and acquisition objectives.

Responsibilities:

• To build and manage the Company's South African social media presence
• Contribute to the development of a social media strategy aligned to the brand’s vision, through competitor research, platform determination, benchmarking, messaging and audience identification
• Generate, editing, publishing, scheduling and sharing daily content
• Identify threats and opportunities in user-generated content surrounding the company and report notable threats to appropriate management
• Foster and management of community engagement and FANS’ experience
• Respond to and monitor queries, comments, complaints and compliments on all social media platforms
• Identify ‘off-page's comments, mentions and conversations that may need intervention
• Manage the Hootsuite team and improving the Pages’ overall response rates and time
• Conceptualisation of content ideas; optimising organic content for engagement across the social media accounts
• Report: Analyse the Company's social media organic performance, define targets and report on results

Soft skills:

• Team player
• Strong communicator
• Motivated and proactive
• Detail-oriented

Requirements:

• Strong copywriting, proofing and editing skills
• Strong social media background and skillset
• Skilled in content creation and scheduling
• Strong community management skills
• Experience with social media listening and/or analytical tools
• Ability to understand historical, current, and future trends in the digital content and social media space
• Detailed social media reporting skills
• Sports and sports betting knowledge advantageous