Social Media Manager - Cape Town at takealot.com

Your responsibilities will include:

• Social strategy: Implement a social media content strategy that supports Takealot.com’s Marketing objectives in collaboration with the Senior Brand Manager and  Performance Marketing team. 
• Content creation & curation: Planning and publishing of monthly social media content calendar using Hootsuite across key channels (Facebook, X, Instagram, TikTok, Youtube & LinkedIn currently); Writing engaging copy for use on relevant social media platforms; Creating content in different formats for relevant social media platforms - with design support from Studio & agency partners where needed.
• Reporting: Supporting on social analytics and campaign/channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction; Building reporting frameworks to evaluate return on investment on the various platforms
• Conversocial: Liaising with Customer Services to ensure Social Customer Service (CS) SLA levels and brand tone are achieved consistently through regular dipstick sessions; communicating all marketing activity to CS to prepare them for high volumes. Liaising with the Conversocial tech team to set up campaigns auto-tag & archive rules.
• Community management: Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial, Brand Watch & Meltwater); resolving escalated customer service issues and/or create positive PR and brand building opportunities, including some out-of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams
• Internal social media engagement; collaborate with Takealot Internal Brand Manager to drive internal culture initiatives amongst Takealot Employees aligned with the Takealot Employer Brand This includes competitions, giveaways, product launches, etc.
• Innovation: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy; Working with the marketing team to look at ways social media can work within wider campaigns.
• Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow).
• Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible
• Administering all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).

Attributes required:

• Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, X, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
• Good understanding of the full marketing mix
• Excellent written and verbal communication
• Outstanding, witty and creative editorial skills
• Highly creative with ability to think outside the box
• Strong project management skills
• The ability to be reactive and adaptability to work in a fast-paced environment
• Will need to be able to take instruction, but also add value to the goals and planning set by the Senior Brand Manager
• An understanding of and enthusiasm for the Takealot.com brand and tone of voice
• Proficiency in Google Workspace experience advantageous
• Fast and diligent learner
• Motivated self-starter with a drive for results
• Excellent command of the English language - bilingual (any other SA language) a plus

Qualifications and Experience:

• Bachelor’s Degree or relative diploma qualification in Marketing, Communications, Advertising, Business Studies or related field
• A minimum of 3 to 5 years’ experience in a similar position managing the social channels of a brand (as a minimum, Facebook, X & Instagram - both paid & organic a plus)
• Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) from hands-on experience in the industry
• Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands