Social Media Manager at MultiChoice

Key Performance Objectives

Strategy Execution

• Create and execute the overall social media strategy for sport in multiple regions, with input from teams including PR, marketing, strategy, SuperSport and other relevant business areas.
• Set KPIs and monitor these monthly with input from data, social media, marketing and in line with the overall business and social media goals
• Develop a comprehensive content calendar aligned with sports events, tournaments, and cultural moments relevant to each African market.
• Ensure a balance of promotional content, engaging visuals, user-generated content, and educational material.
• Collaborate with content creators, designers, and video producers to develop high-quality, culturally relevant content.
• Curate and share user-generated content, testimonials, and fan interactions to foster community engagement.
• Oversee the day-to-day management of social media platforms
• Ensure consistency in messaging, branding, and tone across platforms.
• Foster a vibrant and engaged community of sports enthusiasts by responding to comments, questions, and feedback in a timely and personalised manner.
• Regularly analyse social media metrics, including reach, engagement, conversion rates, and audience growth, to track performance against KPIs.
• Develop and implement crisis communication plans to address any social media issues or incidents swiftly and effectively.

Reporting

• Provide insights and recommendations to adapt social media efforts for specific cultural and market nuances.
• Provide detailed reports and actionable insights to inform future content and campaign strategies.
• Report on website traffic generated from social media, including the number of visitors, pageviews, and conversion rates for specific goals.
• Analyze the performance of individual posts and content pieces to determine what types of content resonate best with the audience.
• Report on changes in the number of followers and fans across social media platforms over specific time periods.
• Gather and present demographic, geographic, and psychographic insights about the social media audience to help refine targeting strategies.

Stakeholder Management

• Work closely with the PR and Crisis Management teams to ensure a cohesive response.
• Liaise with regional marketing teams to ensure alignment with overall brand and marketing strategies across African markets.
• Initiate and participate in conversations related to sports trends, events, and news.
• Identify and collaborate with local sports influencers, athletes, and fan communities to amplify SuperSport reach and credibility.
• Develop partnerships for co-created content and promotional activities.
• Work with the paid media team to optimise growth and engagement

Benchmarking, Governance & Risk Management

• Keep up to date with all SuperSport legal and design studio compliance requirements to ensure best possible communication.
• Ensure all content and campaigns adhere to legal and copyright guidelines, especially when using third-party content or user-generated material.

Qualifications

• Degree in journalism, communications, or similar field
• Post Grad will be advantageous
• Play a key role in a structured decision-making process through planning, monitoring, marketing execution and reporting for the Agency

Experience & required skills

• 5-8 years experience in social media and digital marketing with strength in sports marketing – preferably in football.
• Excellent personal communication and diplomatic skills
• Working knowledge of various Social Media platforms, Business infrastructure systems and MS Office
• Ability to relate convincingly and credibly with peers;
• Ability to conceptualise and implement communication tools;
• Demonstrable competency in planning and execution;
• Outstanding organizational and leadership abilities
• Excellent interpersonal skills

Technical Competencies

• Content Strategy Development
• Crisis Communications
• Community Management
• Social Media Listening
• Social Media Metrics and KPIs
• Branding and Message Consistency
• Influencer Marketing
• Content Creation
• Content Scheduling
• User-Generated Content Management