Social Media Manager (Wholesale) at Massmart

FUNCTIONS / RESPONSIBILITIES:

Social Media Content Strategy

• Develop, implement and execute organic social media content strategy
• Identify trends and insights within social sphere – use these insights to inform strategy on a continual basis
• Develop tactical campaigns for brand and vendor campaigns
• Oversee all visual content creation for social media channels
• Measure and report performance of all organic social activities against agreed KPI’s
• Maintain knowledge of new and emerging technologies and approaches to social media
• Drive organic social innovation, agile ways of working and foster a culture of continual test-and-learn across the team
• Work closely with brand, creative and merchant teams on any briefs for social led photo shoots / campaigns

Paid Media Strategy

• Responsible for managing and implementing successful omni-channel social paid media campaigns, demonstrating revenue goals, efficiency and volume online as well as in-store
• Work with the teams as needed to estimate budgets and volumes for prospective supplier proposals
• Responsible for budget allocation and planning
• Constant optimisations of Social campaigns and provide insights as to how ROAS has increased.
• Competitor research and campaign strategy
• Understand and manage all Social channels content to improve ad performance and CTR’s
• Ensure evaluation and tracking is in place to monitor campaigns
• Identify opportunities to grow sales and improve profitability of campaigns
• Work directly with campaign coordinators to communicate results and opportunities within social paid media to relevant stakeholders
• Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members
• Briefing campaigns with Media Agencies
• Analyze Google Analytics for better understanding on user behaviors, conversions
• Develop the content strategy for the business focused on online and social channels, social content and paid media strategies.
• Manage the team who is responsible for social media execution and community management
• Working with the creative team to define the voice and personality of Massmart Wholesale brands on Social and ATL channels
• Working with the team to deliver all social media content and maintaining the content calendar going forward
• Ensure the content created resonates with our target markets and is relevant and appropriate for each medium.
• Aim to grow Massmart Wholesale’s customer base and sales through social media.

Liaising relevant stakeholders (departments, brand & stores)

• Contribute to strategy and planning meetings when appropriate
• Work with marketing teams and other departments regarding their needs on all online channels
• Ensure the correct information has been obtained from relevant departments regarding promotions or campaigns that are relevant to that department
• Ability to work independently and build strong relationships with all stakeholders
• Lead campaign discussions with brand, merchant and vendors

Reporting

• Working with their team to ensure we are reporting on social media of the brand initiatives to marketing teams or relevant departments for continuous improvement and development of future strategies.
• Ensure the team delivers timeous reports on positive and negative sentiments and monitor such levels.
• Report on potential brand attacks.
• Prepare regular summary reporting for senior management

General

• As Assist with other digital marketing tasks and special projects that may arise.

Requirements:

Minimum Academic, Professional Qualifications & Experience required for this position

• Matric/Grade 12
• Confident in scheduling tools, Google Analytics and Facebook business manager
• Ability to plan and manage channel and or campaign budgets
• Experience in agile, fast-paced, ‘trading-led’ environment
• Marketing / Communications qualification – 3year degree or diploma

Advantageous

• Tertiary education in marketing/related field.
• 5 – 8 years’ experience in digital marketing and social media

Competencies & Skills

• English, ability to read, communicate and understand.
• Knowledge of organizational procedures and policies
• Knowledge of utilization of social media channels or platforms.
• Social media monitoring and engagement tools.
• Understanding of social media advertising principles
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• The position requires trust and honesty and that entails the handling of cash and/or finances, which includes but is not limited to, the handling, administering, processing and distribution of the Company’s monetary resources such as its stock in trade or merchandise
• MS Office