Specialist: CSI, Branding and Events at Civil Aviation Authority (SACAA)

Overall, Purpose of the Job

To develop a Corporate Social Investment strategy and manage the corporate events calendar in order to promote a strong awareness of the SACAA brand.  

Manage the Corporate Social Investment (CSI) Strategy

• Conduct research to provide inputs to the CSI Strategy.
• Develop a CSI Strategy, ensuring adherence to the CSI and sponsorship policy and procedure
• Develop comprehensive CSI strategy/programmes
• Implement, monitor and track the delivery of a CSI programme in support of the Communications Strategy
• Manage sponsorship requests and provide recommendation reports

Develop event management procedures and acceptable standards

• Develop and manage the annual corporate calendar and update regularly
• Provide guidance and council to ensure that events meet the organisation's acceptable standards and procedures.
• Ensure events meet the intended objectives through monitoring and evaluation

Manage major special event projects/campaigns aimed at promoting the organisational brand  

• Manage the planning and execution of all major events

Manage brand promotion strategy

• Develop an annual advertising strategy to increase organisational brand awareness as well as to promoting organisational strategy objectives
• Identify key trade shows and exhibitions to promote the SACAA brand and expand networking opportunities for the organisation’s personnel.
• Identify and propose brand-building opportunities 
• Assist in development and refinement of uniform graphic standards and visual brand strategies. 
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Provide design and direction for collateral, web, and other visual communications media for the company.
• Manage visual media library of photos and video footage
• Help promote uniformity and consistency of brand.
• Manage the procurement of branding material 

Requirements

Education

Minimum

• 3-year National Diploma in Communications/Public Relations/Marketing or other relevant qualification at an NQF level 6.

Ideal

• Degree or Post Graduate qualification in Communications / Public Relations/Marketing or other relevant qualification at an NQF level 7.

Experience

• 5-7 Years in Communication and Marketing
• 5-7 Years in Events Management or Branding