Specialist: Digital Adoption Management at Road Accident Fund

Key Performance Areas

Digital Adoption Strategy Implementation

• Develop a digital adoption roadmap
• Stakeholder analysis and engagement planning.
• Align digital adoption strategies with the RAF’s operational objectives and cultural values.

Technology and Digital Internal Communications and Engagement

• Design of communication plans tailored to different audience segments.
• Conducting regular town hall meetings or digital forums
• Use of collaboration tools to facilitate discussion and feedback.
• Gather and analyse feedback from internal users to inform the continuous improvement of digital tools, technologies, and platforms, ensuring they meet the evolving needs of RAF.

Technology and Digital Content Creation and Management

• Development of content calendars for consistent messaging.
• Production of engaging multimedia content (video, infographics, blogs).
• Use of content management systems for publishing and analytics.
• Regular content performance review and optimisation.

Digital Marketing

• Execution of targeted email marketing campaigns.
• Social media management for internal platforms.
• Data-informed campaign planning based on internal user behaviour.
• A/B testing of digital marketing messages and channels.
• Analytics and reporting to measure campaign effectiveness.

Change Management

• Application of change management frameworks (e.g., ADKAR, Kotter’s 8-step Process, etc.).
• Development of training and support materials for new systems or processes
• Monitor and address resistance through feedback loops.
• Celebrate successes and quick qins to build momentum.

Reporting and Analysis

• Ensure preparation and submission of regulation reports.
• Report quarterly on progress within the area of focus.
• Ensure development of functional reporting systems, project or performance reporting for management.
• Ensure the development of reports/ policies/ procedures and guide the process through the alignment of these documents to the overall RAF’s Strategy.
• Ensure regular and periodic reports are prepared and submitted as and when required to provide progress updates and/or inform management decisions.
• Ensure governance committee reports are prepared promptly, professionally and in accordance with the respective committee’s standards and expectations.

Qualifications and Experience

• Bachelor’s Degree/ Advanced Diploma in Information Technology/ Computer Science/ Engineering/ Transportation/ Commercial/ Business related qualification.
• Postgraduate certification in either Communications or Marketing or Management would be advantageous.
• Relevant 5 - 7 years’ experience in digital adoption, internal communications, digital marketing, change management, or a related area.