Specialist Search Marketing at Vodacom

Role Purpose

• The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid search across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid search strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include:

• Take full end-to-end responsibility of PPC, with a clear focus on paid search and related products such as Google Shopping
• Lead PPC planning, including account and keyword strategies, KPIs and targets
• Monitor and optimise on Adobe Audience Manager (DMP) segments to drive search performance and optimisation
• Continuously monitor performance and identify and analyse deviating patterns to generate insights for optimisation
• Be the key responsible and single point of contact for all paid search topics to both Vodacom colleagues and external partners
• Drive breakthrough search marketing innovation 
   

The ideal candidate for this role will have:

• 3 year Business related Degree or National Diploma 
• Minimum of 3 to 5yrs relevant experience essential in:
• Understanding of PPC technology, e.g. product feeds or account automation tools
• Driving commercial & operational targets for the search marketing domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services
• Proven track-record of driving projects and creating impact through pragmatic problem-solving
• Creating strategic plans to win market share from competitors 
• Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for applications: 2 June 2021

• The base location for this role is Midrand, Vodacom Campus
• The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
• Vodacom is committed to an organizational culture that recognizes, appreciates and values diversity & inclusion.