Sponsorship Events Coordinator at Apex Group

Job Summary:

• The Events Sponsorships Coordinator will be responsible for managing and maximizing the return on investment (ROI) and engagement with the company's main sports sponsorship with SailGP, and any other smaller sports/brand sponsorships. Reporting to the Head of Events for Group, this role involves ensuring successful negotiation and execution of sponsorship agreements, enhancing brand awareness via sponsorships, aligning activities with ESG initiatives, and managing logistics and client experience at the events. The ideal candidate will have a strong background in event management, excellent communication skills, and a proven track record in managing sports sponsorships.
• About the Apex Group and SailGP Partnership: Apex Group, a global financial services provider, has partnered with SailGP, a leading sustainable and purpose-driven global sports league. This partnership aims to accelerate gender equity and sustainability in sports through initiatives like the Women’s Accelerator Program. As the exclusive Financial Solutions Partner, Apex Group leverages SailGP's platform to promote positive change and enhance brand visibility. 

Key Responsibilities:

• Sponsorship Strategy: Develop and implement strategies to maximize ROI and engagement with the SailGP partnership.
• Relationship Management: Build and maintain strong relationships with SailGP, ensuring the Group’s agenda is top of mind for them and that the partnership delivers value for our business.
• Event Coordination: Collaborate with the SailGP partnership team to ensure our sponsorship deliverables are integrated seamlessly into SailGP event planning and execution.
• Activation: Oversee the activation of sponsorship agreements, ensuring that all sponsorship commitments are fulfilled and that the company receives maximum exposure and value.
• ROI Maximization: Develop and implement strategies to maximize the return on investment (ROI) from the SailGP sponsorship, including tracking and analyzing performance metrics and report these back to the Head of Events and CMCO.
• Brand Awareness: Create and execute plans to enhance brand awareness through sponsorship activities, ensuring alignment with overall marketing objectives and brand positioning.
• ESG Initiatives: Align sponsorship activities with the company's  purpose initiatives, working closely with SailGP to support and promote sustainability, equity/equality and social responsibility efforts.
• Creative Development: Innovate and find creative ways to further develop the partnership beyond traditional sponsorship, focusing on impactful initiatives that benefit both Apex Group and SailGP.
• Marketing Collaboration: Work closely with the broader marketing team and Head of CSR to ensure positive visibility of the SailGP partnership across all marketing channels.
• Invites Management: Manage invites to SailGP events, ensuring timely and accurate communication with all attendees.
• Client Experience: Manage logistics and organization around event attendance, ensuring we get ROI on the tickets we get as part of our sponsorships and a seamless and exceptional experience for clients attending SailGP events.
• Brand Maximization: Ensure that Apex Group's brand is maximized at SailGP events and in SailGP marketing efforts, leveraging all available opportunities for brand exposure.
• Content Leveraging: Leverage the broader SailGP digital and content team to create and distribute engaging content that highlights the partnership and its benefits – particularly video content. Be innovative and present them with ideas such as our “Reaching the Apex Moment” video series.
• Point of Contact: Act as the primary point of contact for all Apex Group employees regarding SailGP and event attendance.
• Reporting: Track and report on sponsorship performance, providing insights and recommendations for future engagement.
• Travel: Travel may be required to attend SailGP events and ensure successful on-site execution of sponsorship activities.
• Stakeholder Engagement: Comfortable with dealing with senior and C-suite stakeholders, ensuring their involvement and satisfaction with sponsorship activities.

Metrics for Measuring Impact:

• Brand Awareness & Recall: Conduct surveys before and after sponsorship activities to measure changes in brand awareness and recall among the target audience.
• Media Value & Impressions: Work with SailGP and the broader Apex Group marketing team to track media placements, event signage, and digital campaign impressions to assess the reach and visibility of the sponsorship.
• Social Media Engagement: Work with the social media team to ensure activity is consistent throughout the year and new and fun ways to engage people are continually used – ie. Gamification like our persona game with SailGP.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Event Management, Sports Management, or a related field.
• Experience: Minimum of 5 years of experience in managing sports sponsorships, either agency side or in-house.

Skills:

• Strong negotiation and communication skills.
• Proven ability to build and maintain relationships.
• Excellent organizational and project management skills.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in Microsoft Office Suite.
• Detail-oriented: Meticulous attention to detail in managing sponsorship agreements and event deliverables.
• Creative: Ability to think creatively to develop unique sponsorship opportunities and impactful initiatives.
• Team Player: Collaborative approach to working with internal teams and external partners.
• Proactive: Self-motivated with a proactive approach to maximizing sponsorship engagement.
• Professional: Comfortable with dealing with senior and C-suite stakeholders.