Store Experience Manager - Western Cape at PEP

PURPOSE OF THE JOB

The Store Experience Manager leads the concept creation of all marketing driven display and communications to the different stores in the group. This person is responsible to define, design and implement a creative visual marketing strategy and leverages all the information at their disposal to be able to truly understand what a customer needs in order to enhance their shopping experience as part of the customers shopping journey. This person will play an important role and be the main point of contact between Marketing and Operations (sales) when it comes to new creative concepts and ideas to be implemented.

KEY RESPONSIBILITIES 

• In-store Customer experience for PEP
• Marketing messaging and visual merchandising guidelines 
• Cost efficiencies (CODB)
• Store Concept Research and Development
• Map the customer in-store journey 
• Relationship Management
• Strategic Project Management
• Leadership: Provide leadership to the team, guiding them to develop and execute customer-centric strategies in retail advertising environments

ROLE REQUIREMENTS

• Education: Bachelor’s degree, preferably in marketing, design, retail. Post graduate studies in marketing/communications or design will be an advantage
• 5+ years of work experience as a VM Manager or similar management role in marketing or operations department
• Proven work experience as a visual merchandiser ie visual design skills , window displays space
• Experience in the field of project management
• Through-the-line campaign development is essential
• Experience in retail industry will be an advantage
• Budget Management experience is essential
• Proficiency in visual design tools
• Knowledge of current visual merchandising trends and best practices
• Proficiency in Google suite
• Creative and innovative thinker
• Adobe Creative Suite skills (Beneficial)
• Research Skills (Desirable)
• Team Management and Development
• Understands traditional marketing channels and keeps abreast of emerging marketing channels
• Able to adapt quickly to change
• Data driven decision making in a fast paced environment 
• Works independently and in team
• Numerical aptitude
• Track and analyse the performance of marketing campaigns
• Competencies required: Structuring, Organisational sensitivity, Social skills, Initiative, Service oriented, Analysing and forming opinions, Innovating, Strategic insight