Strategy Specialist at FNB South Africa

Job Description

• Hello Future Strategy Specialist
• Welcome to FNB Personal Segment Advisory and Suites, the home of the #changeables.
• We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.
• As part of our talent team in FNB Personal Segment Advisory Suite, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change
• As a Strategy Specialist with a focus on omni-channel strategies utilizes various digital tools like GMP (Google Marketing Platform) and social media to craft data-driven plans that reach customers across all touchpoints.
• The Strategist Specialist within the internal Internet Capability is responsible for the planning and development of digital platform strategies across different stickers, and is also responsible for: data, tech, AI and campaign strategies within their stickers and/or portfolios.
• This includes constant cross functional collaboration with several BU’s and teams in FRG, including Channels, Sub Segments, Dynamic Decisioning, iDNA, BU Analytics, Retail and Commercial Sales and Interactions
• Enablers for the end-to-end data and campaign flows into and from Internet Capability.
• A strong vision, energy, passion, and the desire to learn is required, as well as the ability to work effectively across a broad spectrum of people.

Are you someone who can:

Digital Strategy planning and audience analysis

• Develop, plan, manage and monitor paid media strategies to address digital marketing objectives across all paid media channels, audiences, funnel phases and KPIs
• Conduct market research to understand target audience demographics, needs, and online behaviour.
• Analyse competitor strategies across digital channels.
• Develop overarching digital marketing goals aligned with overall business objectives (e.g., brand awareness, lead generation, sales).
• Help craft an omni-channel strategy that integrates GMP (including Display & Video 360, Google Ads & social media platforms)
• Help define success metrics (KPIs) to track performance across each channel.

Data & competitive Analysis and research

• Regularly monitor campaign performance across all channels using website analytics, social media insights, and GMP reporting tools.
• Unpack data to identify areas for improvement and provide recommendations on campaigns for better performance.
• Understand the A/B testing framework to test different ad creatives, content formats, and landing pages to determine the most effective strategies.

Collaboration and Communication

• Collaborate effectively with internal teams and stakeholders from BUs like Digital Marketing, data and internal sales teams
• Maintain clear communication with all teams, keeping them informed of campaign progress and results.
• Knowledge sharing within the team by supporting in workshops, generating of presentations, or internal knowledge-sharing platforms.
• Continuously research and stay updated on the latest digital marketing trends, technologies, best practices in data, tech & AI.
• Identify new opportunities and adapt strategies to leverage emerging trends in the digital landscape.

You will be an ideal candidate if you:

Qualifications

• Do you hold a bachelor’s degree equivalent to NQF Level 7 in Marketing, Business, Communications, or a related field?
• Google industry certifications necessary (Google Ads, GMP products, social)
• Other digital Marketing, analytical and or media qualifications will be advantageous

Experience and Skills

• 3-5 years of experience in digital marketing strategy, with a track record of developing and implementing successful campaigns across various platforms.
• Understanding of data-driven decision making and applying insights to future campaign strategies.
• Experience with Google Ads and Google Marketing Platform (GMP): Demonstrated success in creating holistic strategies across Google Marketing Platform (GMP) products (Display & Video 360, Search Ads 360) embracing the ever-evolving data and AI functionalities.
• Experience working with a variety of digital marketing channels, including social media, Search, Display and others
• Strong analytical skills with the ability to interpret data from various sources, including GMP, social media platforms, and website analytics tools like SImilarWeb, AppAnnie, etc.

You will have access to:

• Opportunities to network and collaborate
• A challenging working environment
• Opportunities to innovate

We can be a match if you are:

• Adaptable and curious
• Analyse complex data sets
• Thrive in a collaborative environment

End Date: July 10, 2025