Technical Implementation Specialist (Mid&Senior) at Incubeta

About the job

As a technical implementation specialist in the analytics and data team, you will assist all teams locally (in South Africa) and internationally (Australia, UK, USA, LATAM, Asia, Europe and others) with the implementation of their tracking (predominantly in Google Tag Manager and Google Analytics).

You also are responsible for Google Analytics and Google Tag Manager Audits and Implementations; Datalayer provision and audits; measurement plans that cover macro and micro conversion points across platforms and Google Analytics events for audience creation and website optimisation and reporting insights; training internal teams and clients on Google Analytics and Google Tag Manager; blueprints for GA and GTM; documentation of the solutions implemented across the clients you work on and the ongoing maintenance of this. As part of the Analytics and Data team, you are also responsible for the QA of your colleagues' work in order to improve the output of the team.

Place within the organisation

• Reports to the Analytics Team Lead in the Analytics and Data Team in the Global Ops Team.

• Works with the global ops team, international analytics teams, local and global commercial teams and global consultants (local and international)

Required skills and experience
A technical implementation specialist should be completely comfortable implementing and recommending digital marketing platform tracking solutions utilising Google Tag Manager and Google Analytics (GA4 and Universal) and should be able to adapt to any new platforms that our clients use. A key component of the role is to be able to troubleshoot issues and find solutions in a quick and efficient manner. In order to successfully perform this role, you will need the following hard and soft skills:

Hard skills

• Google Analytics Implementation

  • Attribution Models

  • Audience Setup

  • Channel Groupings

  • Content Groupings

  • Custom Dimensions and Metrics

  • Cross-domain and subdomain tracking

  • Data Imports

  • E-commerce Reports

  • Events

  • Filters

  • Funnels

  • Goals

  • Referral Exclusions

  • View, Property and Account Setup

• Google Tag Manager Implementation

  • Tags

  • Variables

  • Triggers

  • GTM Best practices and naming conventions

  • Utilization of Folders

  • Utilization of Workspaces

  • Creation of Templates

• Google Analytics and GTM Audits and Recommendations

• Google Analytics and Google Tag Manager Blueprints

  • Creation of Blueprints

  • Maintenance of Blueprints

• Measurement Plan Setup

  • Macro and Micro Tags (across platforms)

  • Google Analytics Events for Audiences

  • Google Analytics Events for Website Optimisations and Reporting

• GA4 Measurement Plans

• GA4 Set Up

  • Client Presentations and Training

  • Connected Tags

  • Conversion Setup

  • Custom Dimensions and Metrics

  • Understand the Difference between GA4 and GA Universal

  • Ecommerce Setup

  • Event Setup

  • Parameter Setup

  • Property Setup

• Supermetrics

• Expert Google Analytics Reporting and Navigation

• Datalayer Audit (Ecommerce and Non-Ecommerce)

• Datalayer Provision and Recommendations (Ecommerce and Non-Ecommerce)

• Offline to Online Integrations (CRMint, GCP and BigQuery)

• Troubleshooting:

  • Ability to support teams to resolve technology/platform problems as well as reporting discrepancies, tracking issues and any other tech-related issues which affect campaigns including but not limited to:

    • Data Discrepancies in Google Analytics

    • Data Discrepancies between Google Analytics and Integrated Platforms

    • Google Tag Manager and Website Tag Troubleshooting

    • Confidently debug GTM tagging (Either via Dataslayer, Omnibug, GTM Debugger or knowledge of JavaScript)

• Firebase

  • Linking to GA4

  • SDK Recommendation

• Advanced JavaScript, CSS and HTML

• Expert Excel/ Google Sheets

• Advanced Adobe Analytics

• Expert Server Side Tracking

• Expert Consent Tracking

• Knowledge of Digital Marketing strategy / online acquisition channels and attribution

• Provide training to internal and external teams

  • Including but not limited to:

    • Google Analytics

    • Google Analytics 4

    • Google Tag Manager

    • Firebase

    • AppsFlyer

• Ability to put together accurate costings and scopes for new work and opportunities in client portfolio

Soft skills

• Ability to lead client meetings from an Analytics perspective

• Ability to think and act independently as well as collaboratively.

• Relentless enthusiasm and highly reliable.

• Ownership driven, pro-active to self-learn and make progress.

• Confidently deal with enquiries around analytics from and establish influential relationships with both internal and external stakeholders.

• An excellent communicator and be able to present ideas, verbally and in writing (to internal stakeholders and clients where required)

• Strong technical communicator - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients.

• Exceptional attention to detail and pride in any work produced.

• Ability to work in a fast paced, dynamic, pro-learning environment on multiple priorities simultaneously. Strong ability to prioritize and manage own time as well as assisting teams where needed

• Excellent written and verbal presentation and communication skills.

• Excellent problem solving skills

• Display honesty and integrity at all times

• Accountable for your actions even when making mistakes

• Organized and detail oriented

• Be approachable and open to constructive feedback

• Display a hunger for knowledge and a willingness to learn for any situation

• Able to operate within grey areas and without clear direction regarding what is needed

• Creation of documented processes and systems to streamline job and automate repetitive tasks for the rest of the team

• Demonstrate hunger for knowledge and continuous growth of knowledge base and willingness to share knowledge with the team

• Demonstrate ability to teach and mentor team members

• Demonstrate initiative and proactiveness across all projects and spot opportunities for growth on clients in portfolio

Tasks and responsibilities
Your tasks responsibilities include but are not limited to:

• Full Ownership of a Portfolio of Tier 1 and 2 Clients and demonstrate growth of these portfolios

• Google Analytics and GTM Audits, Audit Presentations and Reports

• Google Analytics Onboarding and Implementation

• Tag Management and Implementation through Google Tag Manager

• Creation and maintenance of Blueprints and Measurement Plans for Client Portfolio

• Presentation of Measurement Plans, Blueprints and Audits to Clients

• Offline to Online Integrations (CRMint, GCP and BigQuery)

• Accountable for integrity in data collection and responsible for testing & Quality Assurance of deliverables

• Troubleshooting Tagging and Data Discrepancies in GTM, GA, GMP, Facebook and GAds

• Documentation of all projects, solutions and processes you work on for our clients in the client folder and file for scalability across team

• Creation of documented processes and systems to streamline job and automate repetitive tasks for the rest of the team

• Creating Data Layer specifications and implementation guidelines for client development teams

• Identify opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, conversion optimization, attribution, UX, Visual Design, Development, QA, etc and flag opportunities to Team Lead or HOD

• Collaborate with Consultants, Campaign Managers and Client Services teams for best results

• Stay up to date and educated on latest products and trends in measurement

• Deliver tasks on time and at a high quality

• Training to Incubeta teams and clients

• Quality Assurance of colleagues' work when requested

• Contribute thought leadership collateral pertaining to digital measurement and analysis industry

• Keep all task communication on Podio and assign a priority and time to completion on every task as soon as you are ready to start. Keep the progress status of all tasks in Podio up to date at all times.

Required certifications

• GA IQ certification

• Google Tag Manager Assessment

• Data Studio Assessment

• DV360 Certification Exam

• SA360 Certification Exam

• Campaign Manager Certification Exam

If you believe you fit the criteria for this role, please email your CV together with your cover letter to Natasha at [email protected]. Take note that if you do not receive feedback on your application within two weeks of submission, your application has been unsuccessful.