Trade Marketing Manager at Salt South Africa

• This role sits at the intersection of bold brand thinking and real-world execution. You’ll be responsible for translating creative ambition into standout trade activations across on-premise and off-premise environments; from launches and tastings to menu placements, POS, and unexpected in-market moments. If you love seeing ideas move from concept to execution (and you’re allergic to “safe”), you’ll feel very at home here.
• This is not a passive, desk-bound marketing role. It’s hands-on, fast-paced, and internationally focused, with regular travel and exposure to global distributors and markets. You’ll work closely with brand and commercial leadership, challenge convention, and help build brands that don’t follow category rules…they rewrite them! If you thrive in creative environments where you’re trusted to push boundaries, move quickly, and own your space, this role offers serious room to make your mark.

Duties and Responsibilities:

• International Trade Execution: Execute trade marketing plans across multiple international markets, spanning both on-premise and off-premise channels.
• Brand Activation & Experiences: Bring bold brand ideas to life through activations, tastings, menu placements, launches, and disruptive trade moments that stand out in market.
• Global Trade Rollouts: Support the rollout of international trade calendars, ensuring consistency of brand vision while adapting to local realities.
• POS & Asset Development: Develop and manage trade assets and POS materials that challenge category norms and feel premium, unexpected, and commercially effective.
• Distributor Enablement: Build clear, execution-ready toolkits for international distributors and sales teams to ensure strong, on-brand execution.
• International Launch Support: Play a key role in supporting new market launches with compelling sell-in decks, activation plans, and launch moments.
• Performance Tracking: Track execution quality, performance, and ROI across markets, using insights to refine and improve future activity.
• Cross-Functional Collaboration: Act as a vital connector between brand ambition, commercial strategy, and in-market execution.
• Market Feedback & Insights: Feed learnings from international markets back into brand and commercial teams to inform strategy and innovation.

Requirements:

• 3-5 years of experience in trade marketing, brand activation, or commercial marketing roles.
• Experience within spirits, wine, beer, or premium FMCG is highly advantageous.
• A strong execution mindset with the ability to bring creative ideas to life in real-world environments.
• Comfortable challenging “how it’s always been done” and pushing beyond standard playbooks.
• Based in Cape Town with a genuine willingness to travel internationally on a regular basis.