Trade & Shopper Marketing Manager at Kimberly-Clark

• You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 
• You are accountable for being the shopper custodian of gold standard execution of planned shopper campaigns through the line; Owning the concept development to placement instore, delivering strong ROI, tracking, and ensuring sales generation with each activity; Ensuring that the internal strategies come to life both through our executional elements and our external 3rd party OPS team; being the owner of gathering customer data and shopper data and turning these into actionable insights across the KC organization.

In this role, you will:

• Translate shopper and category insights into action - Analyse shopper, basket and category data to identify channel specific opportunities and convert insights into annual plans and in year execution across modern trade, traditional trade and e commerce.
• Drive channel relevant shopper activation excellence - Develop and execute impactful shopper activation and POS strategies aligned to shopper missions, retailer roles and channel needs within the South African FMCG landscape.
• Partner cross functionally to deliver commercial results - Work closely with Sales, Category, Marketing and Operations teams to ensure shopper plans are integrated into customer business plans and executed on time and in full.
• Own pre and post activity measurement and ROI - Lead pre and post campaign analysis to assess effectiveness, capture learnings and continuously improve return on investment and execution quality.
• Act as a trusted category and shopper partner to customers - Build strong retailer relationships by providing objective category insights, contributing to category reviews, and aligning shopper plans to retailer category strategies.
• Lead POS development and activation execution - Manage the end to end development, testing, production and distribution of permanent and temporary POS across all channels, ensuring quality, relevance and OTIF delivery.
• Manage agencies and external partners - Own agency relationships, briefs, budgets and delivery to ensure fit for purpose creative and execution in line with agreed SLAs and brand standards.
• Ensure operational rigour and budget control - Track assets, manage operational feedback from the field, resolve execution challenges and ensure shopper investments remain within approved budgets.
• Embed a strong Traditional Trade shopper understanding - Build deep understanding of the Traditional Trade channel and translate trader and shopper insights into relevant activation, POS and engagement strategies.
• Contribute to annual operating plan and growth objectives - Support delivery of the Annual Operating Plan through disciplined execution of agreed shopper and category strategies that drive growth and shopper engagement.

To succeed in this role, you will need the following:

JOB REQUIREMENTS

• A relevant Tertiary Qualification
• At least 3-5 years’ business experience in Trade & Shopper marketing, customer or category management, ideally to have worked in 2 of those fields
• Proven Nielsen or equivalent and Customer data experience
• Highly effective communicator, written & oral, with strong presentation skills.
• Multiple Channel / customer experience beneficial 
• Budget management
• Exposure and previous experience managing customer P&L’s
• Experience managing / engaging external design and production agencies
• Current Shopper / Retailer and trader knowledge specifically around engagement strategies that deliver impact
• Track record of shopper project end-to-end delivery