Web Merchandiser (Fourways) at Leroy Merlin

Description
Role Overview

• Reporting to the e-commerce Leader, the Web Merchandiser plays a pivotal role in managing and enhancing our online product assortment and digital presence. You will ensure all product content is of the highest quality, accurately presented, and optimised with relevant keywords to drive organic traffic. In this non-managerial role, you will focus on effective online merchandising strategies—maintaining data integrity, optimising product information, and curating content—to improve the customer experience and support e-commerce sales growth. This role also serves as the ambassador of e-commerce and web merchandising within the offer team to ensure alignment, knowledge-sharing, and seamless integration of digital processes and strategies.

Key ResponsibilitiesProduct Data Quality & Taxonomy

• Ensure accurate and high-quality product data within assigned product groups.
• Manage product taxonomy in collaboration with the digital team to ensure logical and customer-friendly navigation.
• Act as the Product Specialist (PS), directly engaging with the digital team to enhance product representation.

Publication Rates

• Oversee and optimise publication rates to ensure all products are visible online and easily accessible to customers.
• Product Page Optimisation

Maximise conversion rates on product pages by:

• Providing accurate product titles.
• Adding engaging and relevant media (images, videos).
• Ensuring precise product characteristics, benefits, and enriched content.
• Category and Landing Page Enhancement

Optimise category and landing pages by:

• Implementing relevant filters and sorting features.
• Crafting SEO-friendly category descriptions.
• Incorporating inspiration-driven content.
• Continuously improving pages to drive engagement and conversion.

Content Creation

• Help develop and update engaging on-site content such as promotional banners and landing pages that align with marketing campaigns and brand vision, collaborating with the Omnicommerce team and Vaimo Agency.
• Develop targeted and visually engaging inspiration articles and blog posts to promote product discovery and align with customer interests.

Cross-Functional Collaboration

• Serve as an ambassador of the digital team and e-commerce within the offer team, ensuring effective communication and implementation of best practices, rules, and adherence to established processes in e-commerce.
• Work closely with cross-functional teams (e.g. Offer, Omnicommerce) to coordinate product content updates and resolve any online catalogue issues.

Performance Monitoring & Reporting

• Increase product page conversion rates by X% (specific target to be set based on historical data and benchmarks).
• Launch a minimum of X inspiration articles and blog posts per quarter, aligned with the company's content calendar and seasonal priorities.
• Increase engagement on inspiration articles and blog posts by X% (measured via session duration, CTR, or conversion rates).
• Maintain an accuracy rate of 95% or higher for product data quality (titles, descriptions, characteristics, media, and taxonomy).
• Ensure 100% publication of eligible products within target timelines.
• Track and analyse key performance indicators (traffic, engagement, sales, etc.) and conduct deep dives into customer behaviour trends to provide data-driven insights and recommendations for improving online performance.

Ensure all category pages and landing pages meet or exceed the expected performance metrics, including:

• Bounce rate reduction by X%.
• Increased click-through rate (CTR) on optimised category pages and filters.
• Organic traffic growth through improved SEO.

Customer Experience

• Ensure customer satisfaction metrics (related to online navigation, search, and product discovery) meet or exceed a score of X/10 in surveys or feedback tools.
• Maintain high usability and accessibility standards for the e-commerce platform to improve overall customer experience.

Requirements
Qualifications & SkillsEducation

• Grade 12 (Matric) or NQF 4 equivalent, plus a diploma or degree in digital marketing, e-commerce, IT, or a related field.

Experience

• Proven experience in an e-commerce merchandising, web content management, or similar digital role – preferably in a retail setting – with a strong understanding of online merchandising and product data management.

Technical Skills

• Strong knowledge of e-commerce platforms, web analytics, and digital merchandising tools.
• Expertise in SEO and optimising content for online visibility.
• Familiarity with inventory management systems and online checkout processes.
• Hands-on experience with e-commerce content management systems and Product Information Management (PIM) tools, specifically Akeneo.
• Comfortable working with product databases and updating large volumes of product information accurately.
• Analytical Abilities
• Ability to analyse customer behaviour and conversion trends to make data-driven decisions.
• Proficiency in using performance metrics to monitor and improve product visibility and engagement.
• Strong analytical abilities with proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
• Communication & Collaboration
• Excellent communication skills for working with cross-functional teams (e.g., Offer and Omnicommerce teams).
• Ability to clearly articulate complex information to diverse stakeholders.
• Strong collaborative skills and a willingness to be a team player.
• Capable of driving collaboration and managing projects with minimal supervision.
• Proactive & Tech-Savvy
• Self-motivated and proactive, with the ability to adapt swiftly to change in a fast-paced environment.
• Passionate about digital tools and new technologies, and comfortable learning new platforms or software.