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Telkom SA SOC Limited is a South African wireline and wireless telecommunications provider, operating in more than 38 countries across the African continent. Telkom is a semi-privatised, 39% state-owned enterprise.
Core Description
Required Certification
Qualifications
OR
Experience
Core Description
Competencies
FUNCTIONAL KNOWLEDGE
FUNCTIONAL SKILLS
ATTITUDES/ LEADERSHIP COMPETENCIES
Job Responsibilities
Enable/ support CPM Campaign Management operational needs by sourcing data from DWH, operational and other BI environments - to execute direct campaigns (30-40%)
- Perform deep-dive post-campaign analytics to determine campaign results, short/ long-term changes in customer behaviour, commercial impact, revenue cannibalisation, etc.
- Develop and implement statistical models, such as response, survival, write-off and attrition models, to improve campaign efficiency in both acquisition and retention through targeted marketing
- Conduct campaign segmentation and pricing analysis and financial forecasting by utilizing value based models and pricing optimization
- Develop and maintain predictive/ propensity models, segmentation models, etc.
Work closely with the campaign management specialists & segment heads, to monitor the deployment of models in campaigns to continuously improve base management performance 20-30%)
- Liaise with the IT team to industrialise the production of models
- Develop, maintain & operationalize customer value, lifetime and profitability segmentation
- Support Product development with deep-dive customer analytics, market sizing, and revenue impact assessment - in developing new products/ propositions/ business cases Deliver strategic insights that translate into actions, to various business areas (considering customer analytics, overall market conditions/ trends, primary/ secondary research, etc.) (20-30%)
- Perform ad-hoc analysis and reporting - in support of various commercial units
- Translating business requirements into analytics and insight generating models
Required Certification
None
Qualifications
Degree in Statistics, Mathematics, Econometrics, data mining or any applied quantitative qualification (at least NQF level 6)
Experience
Special Requirements
Comments
Core Description
Competencies
Job Responsibilities
Required Certification
Qualifications
Experience
Special Requirements
Comments
Qualifications
QUALIFICATIONS
EXPERIENCE
Experience
Special Requirements
Core Description
Competencies
FUNCTIONAL KNOWLEDGE/SKILLS:
COMPETENCY/ATTITUDE:
Job Responsibilities
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