Marketing Specialist at SAS

Job description

Primary Responsibilities

• Leads or delivers marketing efforts designed to accelerate revenue, increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account.
• Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. Designs and executes the strategy, and communicates the effort accordingly with all levels from constituents to executives.
• Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.
• Liaise with multiple organizations across SAS, including the product line, business unit, and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process.
• Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
• May leverage, enhance and (where applicable) adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.
• May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning, with the goal of establishing consistency across the globe.

Additional Responsibilities

• Executes, and may help develop, campaigns within the go-to-market plans
• Provides recommendations to resolve complex business problems
• May lead marketing activities across one or several campaigns
• May be responsible for operations and logistics of marketing activities, events and/or campaigns in accordance with the go-to-market plan
• Proactively shares best practices at the regional level

Knowledge, Skills And Abilities

• Considerable knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen
• Strong written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences
• Excellent analytical, organizational, and creative problem solving skills
• Ability to work independently or part of a team
• Good organizational, project management and facilitation skills
• Excellent understanding of marketing communication concepts and sound proficiency in key internal and external software applications
• Ability to understand and translate complex technical information to internal and external audiences
• Solid analytical abilities and data-driven decision making

Education

Bachelor’s degree, preferably in Business, Marketing, Computer Science, or related discipline

Experience

Typically requires five years of experience in marketing, relationship development, or sales within the business-to-business or technology industry. Experience in a specific industry, market, technology, or business initiative related to area of assignment may be substituted for experience in the technology industry. Fluent in French and English.

Equivalency

Equivalent combination of education, training, and relevant experience may be considered in place of the requirements stated above.