Associate Manager - Customer Marketing at SC Johnson

Job description

ROLE SUMMARY

Associate Manager - Customer Marketing will be responsible for developing specific Customer Marketing strategies and be responsible for the management and delivery of priorities for the assigned Category in the Cluster. Developing marketing strategies and translating them to actionable channel strategies, developing market plans for driving shopper specific initiatives, implementing in store plan, driving special pack projects.

RESPONSIBILITIES:

New Product Development and Category specific projects

• Ensure Trade Bundles developed by the Global Customer Marketing (GCM) team for the assigned Category are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
• Ensures that the executional requirements of the customers are clearly articulated and actioned by GCM and Commercialisation teams
• Supports the Cluster CM Manager in identifying opportunities and timely execution of plans to provide scale and efficiency benefits to the Cluster and Category by eliminating duplication of work
• Executes Special Pack plans consistent with agreed guidelines and principles
• Together with Marketing, review and help optimize SKU assortment for the Category, aligned with HQ/Product Supply/Marketing & Commercialization directions, and deliver SKU objectives
• Ensure excellence in sales execution at POS

Channel and Customer Support

• As needed, provide Category support to the Sales Team in the development and presentation of Joint Business Plan with major Global/Regional customers; and also in the development of Category Vision presentation
• Provide Category Management support, and ensure all distribution and display initiatives are executed properly and in a timely manner

Shopper

• Propose and conduct Category specific shopper studies for the Cluster, and cascade study synopsis, learnings, implications and action plans to address opportunities
• Execute shopper initiatives which are in line with brand objectives
• Drive the execution of the focused and synchronized trade and shopper activities (i.e. FOCO)

ESSENTIAL EXPERIENCE & COMPETENCIES:

• Multi-functional experience in Customer Marketing/Trade Marketing role and either in Sales and/or Marketing
• 5 years FMCG industry experience
• At least 2 years in either a Sales or Customer Marketing role
• Knowledge of the Category, pertinent Key Customers, and key Competitive set
• Good track record of delivering objectives consistently
• Min BCom Marketing
• Understanding of South African trade
• Cross functional experience with stakeholders across organization
• Good analytical skills – be able to pull and analyze syndicated data (eg. Nielsen)
• Strategic mind set, understands the strategic & tactical nature of the business
• Clear understanding of the different channel Go-To-Market principles/strategies, structures -Retail, Wholesale, Distributor, and Club
• Self-starter and driver for results