Senior Writer at Hetzner (Pty) Ltd

Job description

The Marketing team at Hetzner is in the midst of an exciting period of growth - we are looking for a seasoned senior writer to lead our creative content marketing efforts, resulting in increased site traffic and new customers. Word of Mouth is our primary marketing tool, with the Marketing team responsible for communicating value to our existing customer base.

The successful candidate will report to the Brand Manager and collaborate with stakeholders throughout the company in order to better understand the value that Hetzner offers its customer base. The location for this role is in Durbanville, South Africa, as the marketing team and most stakeholders are located here.

What you’ll do

• Write and maintain original marketing content including company news on our blog, newsletters, customer testimonials, press releases, ad copy and long-form content
• Uphold Hetzner’s brand and tone style guide, while ensuring a consistent writing style and standard is maintained across the organisation
• Assist with social media listening, researching industry-related topics and identifying gaps in our content
• Write social media posts for our chosen channels, and plan monthly content calendars for social media, taking into account what posts are most popular and evolving the social media presence to suit Hetzner’s brand
• Use SEO practices to optimize articles and increase visibility
• Edit and fact-check pieces of content generated by colleagues
• Work with the UX team to develop micro copy that suits Hetzner’s voice
• Assist the Brand Manager in developing a practical and sustainable content marketing strategy that is in line with Hetzner’s brand values
• Manage your own time and availability - given stakeholders across the globe, we sometimes need to join/host meetings outside typical office hours

Who you are

• You are an excellent communicator and storyteller, engaging with your audience on a personal level
• You have the ability to write creative copy ideally suited for the web, both for longer pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• You have a basic keyword search knowledge
• You have excellent relationship building skills
• You are structured and give close attention to details

Qualifications and Experience:

• 8+ years experience in consumer technology or a closely related industry
• A portfolio of published articles