Job description
Job Description
Our client operates within the FMCG Health and Wellness sector, and is on the market for a marketing manager to handle the marketing and brand awareness for their brands falling under their medical devices division.
The main responsibilities of the role are to develop and implement category strategy (strategies) aligned to the company vision and stakeholder objectives, which will deliver both short and long term growth and profitability to the wellness category.
- Achieve Category Volume Targets
- Achieve Category Value and Volume Share Targets
- Achieve Category Profitability Targets
Task descriptions
- Analyse and interpret information
- Interpret and report on information
- Define the category
- Complete segmentation
- Develop opportunity assessment
- Develop category vision
- Develop and agree category strategic objectives
- Assess and recommend strategic options
- Write category strategic plan
- Develop category forecast
- Develop category budget
- Manage category profitability
- Develop and monitor category pricing strategy
- Plan category projects
- Review Category plan
- Training & Education
- Manage and develop the Customer Care Team
- Support group markering and MD
Education and Training
- 3 or 4 year B.Com/IMM diploma.
- Postgraduate qualifications advantageous
- At least 8 years business experience in Medical devices / pharmacy environment
- Proven management experience
- Demonstrable evidence of required embedded knowledge and competencies in the marketing function
Functional Competencies
- Conduct Situational analysis
- Apply strategic category marketing process
- Develop strategic plan
- Manage commercial mix
Generic Competencies
- Solve Problems
- Implement a planning process
- Deliver a presentation
- Implement leadership techniques
- Manage project management process
- Manage personal development
- Manage team performance
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