Senior Brand Manager at Nestlé

Job description

Key Outputs

• Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
• Collaborate with Functional teams to implement Brand strategy
• Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
• Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion and media support. .
• Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.
• Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s in monthly corporate review meetings.
• Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
• Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
• Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of marketing investment and trade spend investment of her/his brand
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Understands shopper behaviour & in-store environment, contributes to category/channel/customer strategy, input into the pricing strategy, proposes SKUs for key channels and key customers
• Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies

Key Requirements

• Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
• Minimum of 4-5 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the Classical Marketing including the following competencies consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade
• Experience working in cross functional teams.

Key Personal Attributes

• An innovative yet objective thinker
• Demonstrates a ‘can do’ / entrepreneurial attitude
• Ability to deliver projects in full, on time and to the highest quality
• Driven to get the best result and win ,Challenges themselves and others
• A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires
• Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions
• Numerate with good attention to detail
• Ability to work well under time pressure / stressful conditions
• Influence/Negotiation Skills
• Can work independently with little supervision
• Computer Literacy (SAP, Nielsen , Microsoft office, Word, Excel and PowerPoint)

Please note that the Company will NOT pay relocation fees for this position.

Preference will be given to candidates from the designated group and people with disabilities. If you are interested please apply via our careers site ( www.nestle.co.za/careers ) and attach updated copy of your CV, latest payslip, copy of your qualifications and copy of your ID.

Contact Wandile Brown for further assistance on 011-514-6000

Closing Date 12 May 2017