Marketing Executive at Spier

Job description

Job reference: MKG/1606/MEL

• Formulate, manage and implement the Leisure sales and marketing plans, providing the business with the tools to sell our services while growing defined markets.
• Reports to the Spier Marketing Director Products and services in portfolio:
• Spier Hotel (Rooms, Hotel Restaurant, Spa)
• Spier Conferencing (Meeting Rooms, F&B)
• Eight Restaurant and Eight to Go Deli/ Picnics
• Spier Shop
• Spier Sustainability – Food Garden/ Treepreneurs/ Farmer Angus
• Tenants on the North Bank: e.g. Hog House Café, Segway
• Examples of duties & responsibilities:
• Understand the company’s strategic goals and work within these parameters while challenging convention and looking for ‘new and better ways of doing things’
• Compile an annual marketing plan alongside the Spier Marketing Director and the Spier Leisure Head, GM & Commercial Manager
• Create and administer related budget
• Work with Leisure HODs and HOTCOM to identify product, event, promotional and media opportunities
• Work closely with Marketing/PR, Revenue and operational teams as well as support functions to ensure targets are met
• Communicate campaigns and product information to all pertinent audiences, including internal, trade and consumer audiences
• Create effective online campaigns specific to the Leisure industry needs to ensure high rate of conversion on the Spier website
• Manage workflow with agencies through briefs, job tracking, costing, production, implementation, deadlines and follow through analysis
• Manage and improve on standard operating procedures (SOP), product and offering specifications and policy documents for marketing systems
• Research competitors through quarterly benchmarking reviews of agreed product and service offerings
• Implement all on farm signage and collateral e.g. menus, in-room communications, product descriptors, newspaper.
• Monitor, analyse and present research findings to Spier Leisure team
• Think creatively but also put structure and implementation to roll-out plans

Skills, experience & educational requirements:

• Tertiary business related qualification, e.g. BComm, Diploma in Marketing Management
• Five years’ industry related experience – preferably in the Hospitality industry
• Strong understanding of online communication opportunities for the Leisure industry
• Able to make informed decisions quickly and effectively, with the flexibility to adapt to different situations and environments as necessary
• Technology proficient, especially on report writing capability and experience with CRM, Database and Project Management software programmes (e.g. Basecamp)
• Highly organized and detail-oriented with strong financial acumen and excellent time management skills

Equity Statement

Spier is fully committed to achieving its Employment Equity goals and preference will be given to applicants who enhance our ability to achieve these goals.

Closing date: Thursday, 31 August 2017