Marketing Manager at Intelligent Debt Management

Job description

Key responsibilities:

Responsible for heading up and managing the entire Marketing function within the group

• Marketing strategy
• Work closely with the Head of Marketing in finalising marketing plans, and manage the implementation of the marketing strategy, including PR and digital
• Budget management
• Compile, implement, monitor and control the marketing budget
• Team management
• Grow and develop the marketing team
• Newsletter
• Manage the creation of our monthly newsletter to send out to clients
• Website
• Oversee content, look and feel of the website
• Marketing material
• Develop and implement promotional and collateral material in support of the marketing plan
• Internal communications
• Maintain and manage effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and activities
• Drive company internal marketing
• Brand capital development
• Responsible for developing existing sales channels and maximising sales opportunities - developing the company's brand capital
• Analysis and research
• Analyse trends and data to make better informed decisions and recommendations
• Monitor and report on effective internal and external marketing communications
• Financial analysis including market analysis, competitor analysis, costs and portfolio; make recommendations to Head of Marketing
• Day-to-day management
• Reviewing actual vs plan, analysing data and making recommendations
• Work with other departments on forecasting and use of input from sales
• Manage the product life cycle - make rationalization and range modification suggestions to the business
• Manage and report on the marketing spend budget
• Managing of strategic partner relationships

Requirements:

• Marketing or related Bachelors Degree
• 5 years marketing experience in similar role (Financial services experience an advantage)
• Brand strategy
• Advertising
• Communications
• PR
• CRM
• Direct Marketing
• Online marketing
• Google analytics and SEO
• Event co-ordination