Affiliate Marketing Manager/ Lead at HR Studio (Pty) Ltd

We’re looking for…

• An independent, strong-minded team player with experience in planning, executing and managing all aspects of affiliate marketing in the i-gaming / sports betting sector.

Who are you?

• You have effective communication
• You have great interpersonal and written skills predominately in English
• You have the ability to multi-task
• You are self-motivated
• You are adaptable and persistent to achieve Sales & Marketing goals
• You have the ability to hit deadlines and produce comprehensive reports for the company

What’s the role?

You will be responsible for:

• Lead and provide overall responsibility for P&L in-country/region.
• Responsible for driving engagement and new traffic in-country by defining requirements, content strategies, search optimization and key features that will increase customer acquisition, with a strong focus on revenue generation.
• Establishes and monitors in real-time an approved list of revenue-generating keywords for each client website and their competitors.
• Works with marketing to monitor and attain insight into search activity across client web properties and competitors.
• Works with marketing in developing link strategies with current and new media partners.
• Regularly reviews backlink profile and ensures backlink health.
• Lead keyword development with Commercial, Marketing and Content teams to execute SEO strategies for in country Web Properties.
• Creating and managing budgets, business plans, marketing plans, and regular in country progress reports, together with any other reporting as required
• Plan, execute, and manage all Sales & Marketing activities for your market, both online and offline, to maximize ROI on marketing and media budgets.
• Create marketing concepts and execute effective marketing campaigns to drive high intent traffic, to generate a return on investment.
• Collaborate with marketing to develop a content plan which includes editorial, video, and advertorial.
• Work with the Operations team in supporting the delivery.
• Collaborate closely with the Conversion Manager in developing and executing a testing roadmap which will optimize players and revenue.
• Work with Sales to ensure we have the best deals which will yield optimal revenue.
• Stay informed with the latest changes in the laws and regulations concerning gaming and media landscape and be a subject-matter expert for the company.
• Develop a sync-partnership with our Product, Marketing, Content and Sales teams to deliver relevant, quality-based, and market-focused content.
• Champion the interests of our partners and the company and maximize the channel’s potential in-country.
• Ensure accurate and timely translations of content for the site, and any marketing campaigns (editorial, video, email), etc.
• Responsible for management of Content Coordinator/s in-country.
• Conduct regular and detailed Research & Audit reports for market, customer and competitor analysis in-country.
• Identify and articulate key areas to growth for the company and how we can achieve them.
• Identify and develop key relationships with 3rd parties in-country to drive new opportunities.
• Undertake rigorous pre/post Sales & Marketing initiative analysis to provide campaign.
• ROI, CPA, and key learnings for future activity.

Boxes to tick…

• Matric
• Relevant qualifications
• Experience in Sales & Marketing in the Gaming industry
• Established within the Gaming Affiliate Network
• Access to key contacts with the Gaming Network in-country
• Knowledgeable understanding of what makes quality content for your market