Area Director of Marketing at Belmond Mount Nelson Hotel

Primary Responsibilities Include:

• Lead strategy development of promotional and 360° marketing plans to increase revenue production from existing and potential customer base for each hotel and signature outlets.
• Working with local and divisional teams, define, plan and ensure the implementation of all end consumer and trade marketing activities in primary and secondary markets – including website, digital advertising and social channels, print advertising, promotions, events, partnerships, offers, media planning, production of all sales and on-board collateral etc.
• Create and implement master marketing plans per property and be able to pivot to respond to changing sales patterns and needs with timely promotional activity to support sales efforts.
• Ensure brand consistency across all marketing and social media communications. Endeavor to always protect the individual property and global Belmond brands.
• Develop exceptional guest experiences in conjunction with Operations Teams, Area Marketing Manager and in alignment with Belmond brand guidelines.
• Curate the guest journey and brand alignment from acquisition to on-property to advocacy in conjunction with the Marketing Manager and Operations teams.
• Track trends, data, and understand the competitive market and the needs and interests of the target guest market.
• Identify appropriate brand partnerships to maximise exposure to new and relevant target groups. These could include other luxury brands, cultural organizations, artists, community programs, wellness practitioners and chefs as relevant to the property positioning and marketing strategy and in coordination with property and divisional teams.
• Communicate any relevant annual, quarterly, or monthly targets and metrics. Weekly meetings with Revenue Management and Divisional Brand & Marketing.
• Actively support, promote and contribute to elevating our sustainability levels and initiatives in the region.

Requirements

What You Bring:

• A university degree in business administration, marketing, communications, public relations, advertising, or a related field is advantageous
• A minimum of 5 years in a marketing executive role
• International luxury hotel brand experience a plus
• Experience working with brands and consumers in the Southern Africa market
• Recognised people leadership skills.
• Expert communication and presentation skills.
• Creative thinker with significant attention to detail.
• Able to handle multiple projects simultaneously and pivot quickly.
• Computer literate with knowledge of Microsoft PowerPoint, Excel and Word required.