Area Sales Manager - Cape Town at Virgin Active South Africa

Job Description

In a nutshell (your purpose) …

• Is to “change people’s lives for the better through wellness”;
• We deliver social wellness experiences that enable people to meet their personal wellness goals, through holistic physical, mental nutritional and social wellbeing.
• The purpose of this role is to execute the national sales strategy across their area, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.
• The role drives performance through strong leadership, structured activity, people and performance plan.

A day in the life (your duties & responsibilities) …

Sales Performance & Delivery

• Drive achievement of area sales budgets (net member movement & revenue) across all clubs.
• Translate national strategy into clear, actionable plans at club level.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
• Report on key sales performance metrics with plans for intervention to maximise or improve.

Activity & Performance Management

• Ensure consistent activity management across all clubs (leads, calls, appointments, conversions).
• Hold Sales Managers accountable to clear KPIs, standards, and routines.
• Implement structured performance management (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area.

Coaching, Training & Capability Building

• Coach Sales Managers to improve sales leadership, execution, and team performance.
• Drive in-club coaching, ensuring training is applied and embedded to standard.
• Standardise and scale best-practice sales behaviours across the area.
• Deliver and facilitate structured training content in line with regional needs or national direction

Recruitment, Talent & HR Discipline

• Take accountability for recruitment, selection, and onboarding of Sales Managers and consultants.
• Build a strong talent pipeline and succession plan across clubs.
• Ensure HR policies, performance processes, and conduct standards are consistently applied.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.

Member-Centric Growth

• Ensure sales teams drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.
• What we need from you (our minimum requirements) …

We can’t live without…

• Matric qualifications are essential
• 1–2 years multi-site management experience or completed relevant training in multi -site management
• 2–3 years sales management experience
• Proven experience developing and maintaining successful sales teams
• Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
• Strong training and coaching ability
• Excellent communication, interpersonal, and presentation skills
• Strong leadership capability with the ability to inspire, coach, and develop high-performing Sales Managers
• Data-driven and analytical, with the ability to translate insights into actionable sales strategies

We’d like you to have… (attributes)

• Commercially astute with a strong focus on achieving targets and driving regional growth
• Customer-centric mindset with a passion for delivering exceptional, service-led experiences
• Ability to drive consistency and execution across multiple clubs and teams
• High level of accountability, ownership, and orientation results
• Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
• Strategic thinker with the ability to identify opportunities and implement improvement initiatives
• Effective communicator with strong interpersonal and stakeholder management skills

Core Interpersonal Skills:

• Emotional Intelligence- proven ability to anticipate the needs of others before they are voiced
• Active Listening- Able to genuinely hear concerns with the ability to defuse tense situations and ensuring members and staff feel heard and valued
• Cultural Awareness and Fluency- understand international norms, etiquette and diverse backgrounds to provide a welcoming environment for our international and VIP members
• Empathy – be able to understand, or and be aware of, someone else’s feelings especially during stressful situations, such as travel delays or billing disputes
• Operational & leadership Skills Required:
• Attention to Detail, noticing the small things
• Resilience and Composure, be able to remain calm and optimistic under extreme pressure, during peak or periods or system failures
• Problem solving and conflict resolution – be able to turn challenges into opportunities by thinking and acting quickly to resolve issues before they impact a member’s experience
• Adaptability: be flexible to handle unpredictable shifts in processers, resource changes, last minute VIP guest arrivals, or sudden changes in event plans.
• Relatability – the capacity to connect with diverse stakeholders across all backgrounds
• Situational Awareness – constantly monitoring the environment to identify members who need support or help
• Curiosity- the ability to seek out and transform standard transactions into personalised stories and memorable experiences
• Time Management – the ability to efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests.
• Digital Fluency – must be proficient in new age technology and systems

Closing Date 18 September 2026