Assiatant Director: Branding and Events at The Government Pensions Administration Agency (GPAA)

Qualification/s Requirements

• A relevant 3-year tertiary qualification (N Dip/B Degree/B Tech) (at least 360 credits) in Marketing/ Communication/ Public Relations/ Event Management/ Brand Management or relevant qualification coupled with three 3-5 years’ experience in Communication and/or Branding and Events environment. With Two years supervisory or junior management experience.

Key Performance Areas

Organise events and Coordinate campaigns’ publicity (outreach programme and special campaigns):

• Organise marketing events and activities for the GPAA, GEPF and National Treasury – Programme 2.1, ensuring consistent brand messaging.
• Supervise coordination of all logistical arrangements, i.e. catering requirements, venue options etc.
• Supervise all special marketing and branding activities.
• Coordinate promotional/marketing material for all events and campaigns.
• Coordinate plans to publicise educational nationwide roadshow.
• Coordinate plans to publicise visits of mobile offices nationwide.

Corporate identity management and consistency:

• Develop marketing and advertising material in line with approved messaging and look and feel.
• Implement branding activities, achieving uniformity of messaging.
• Enforce correct implementation of the corporate identity (CI).
• Conduct brand audit.
• Develop and distribute checklist document.
• Provide guidance on branding and corporate identity.

Plan and provide guidance for all internal and external exhibitions, events and campaigns: 

• Liaise with key role players regarding requirements.
• Provide support and advise regarding planning and organizing exhibitions and campaigns.
• Prepare and distribute annual exhibition calendar
• Develop and implement campaigns / events concept documents

Manage promotional items: 

• Oversee production and procurement of promotional items upon approval of the concept and quotations.
• Facilitate production of branding material (banners etc.) and marketing collateral (pamphlets etc.)
• Facilitate branding of the items and obtain approval.
• Manage promotional items stock holding, distribution / use and measure effectiveness of marketing initiatives

Management and development of staff:

• Manage the performance of the branding and events team members which involves coaching and monitoring.
• Develop performance standards and evaluate individuals
• Monitor team’s leave.
• Compile the work plans for the branding and events team including the consolidation of operational plans into the directorate’s overall work plan