Assistant Brand Manager at Unilever

Key Success Measures

Responsible for driving top-line growth for specific markets, (which include Brand/Category), medium-term category and share targets as well as specific marketing objectives relating to brand health and equity. Delivery of specific milestones/elements of projects within the category, On-time & In Full. Ensure execution and cascade of one seamless, unified connected Global brand feel in local markets and customization of , where regionally relevant. 

Responsibilities

This is a local marketing role and the Job entails the following responsibilities:

Innovation & Renovation

Support the marketing manager in the development of the Strategy, and innovation roadmap within the category plan guidelines, to meet business goals and build brand equity. Leads innovation projects or clearly defined sections of a gold project with minimum supervision by the marketing manager and leads/participates in various cross-functional teams. Brand Teams and externally with local support agencies such as Creative, Design, PR, sponsorship, activation and channel. Uncover consumer insights, opportunities within Southern Africa, framing and scoping into business and the development of regional innovation (including packaging) and communication programmes working closely with the CMI team, agencies and other functional teams ie. supply chain, and finance to ensure excellent delivery and implementation. Develop and Deploy integrated communication. Work with the multifunctional team to implement the plan in the marketplace and monitor the performance and progress of the support plans and act. Build productive working relationships with in-market country functions: Customer Development, CMI, category team, Finance and Supply Chain to manage the brand plans and innovations

Brand Marketing Plans (BMPs)

Assists in the translation of the Brand Vision Plan into the BMP by ensuring the Brand Builders have everything they need to deliver an aligned BMP. Customise the mixes for each country, leveraging synergies and local insight and delivering country-specific toolkits  Support the marketing team with expertise and best practices to unlock brand operational and in-market challenges including monitoring of brand performance on a monthly and quarterly basis. Budget management of approx. R15m.

Key Relationships/Teams

Works closely with local teams in the deployment of brand communication ideas for local markets and channels. Work closely with cross-functional innovation teams (using IPM tools to support decision making and communication) including local teams, supply chain and customer and category development in the region to ensure successful/flawless implementation Assist in working with agencies to deliver strategically sound messages in line with communication strategy.  

Requirements and Skills

• Bachelor’s degree, and a postgraduate degree an advantages.
• Two/Three years of marketing experience in Stakeholder management, Project management. Understanding customers and shoppers.
• Develops and launches consumer and shopper relevant innovations and relaunches
• Monitors progress & takes action.

Core aspects underpinning all skills:

• Creativity, Empathy,
• Obsession with brands & consumers,
• Sense of Aesthetics,
• Analytical Thinking & Rigour.
• Passion for Growth Bias for Action Analytical Thinking Team Commitment
• Ability to apply rigour, and attention to detail.
• Passion to nurture people and the earth.