Assistant Director: Marketing and Communications - Cape Town at False Bay College

• To implement an efficient internal and external marketing , corporate  communication strategy.

Minimum Requirements    
REQUIREMENTS

• National Diploma/Bachelor’s Degree in communication/ Marketing or equivalent
• 3-5 years proven working experience in communications and a marketing environment at supervisory level.
• A valid driver’s licence.
• Computer Literate (MS Office Suite)
• Advanced experience in the development of policies and implementation strategies.
• Knowledge of policies and governance environment of TVET Colleges including knowledge of the annual reporting requirements by the Higher Education Institutions
• Knowledge and understanding of the monitoring of performance management development system.
• Knowledge and understanding of the TVET Administration
• Knowledge and understanding of the Higher Education sector, especially the policies and relevant legislation.
• Strong knowledge of marketing principles, strategies, and best practices
• Excellent written and verbal communication skills
• Experience in developing innovative marketing campaigns.
• Experience in managing advertising campaigns and working with external agencies.
• Strong organisational and project management skills
• Ability to work independently and collaboratively in a fast-paced environment.

RECOMMENDATIONS

• 3 years working experience and proficiency in digital marketing techniques and the use of social media platforms.
• Certificate in digital marketing
• Experience in the identification and optimal use of software packages for managing digital campaigns
• Experience in the use of technology to enhance internal and external communications

Duties and Responsibilities    

• Manage and coordinate marketing, promotions and branding
• Develop and manage college brand and visual identity and maintain the brand guidelines
• Ensure consistent brand messaging and positioning across all marketing and communication channels.
• Oversee the production of marketing collaterals and publications, including brochures, flyers, banners, signage and digital assets.
• Monitor and manage the college's online presence, including the official website and social media platforms.
• Formulate and ensure implementation of the college branding strategy

Digital Marketing:

• Develop and implement digital marketing campaigns to enhance the college's online visibility and attract prospective students.
• Manage the college's social media platforms and create engaging content to increase audience engagement and promote the college's programs.
• Monitor and analyse digital marketing metrics to measure campaign effectiveness and make data-driven decisions.
• Maintain the content design and layout of the College website.

Manage public relations and media liaison services

• Plan and coordinate advertising campaigns across various media channels, such as print, radio, television, and online platforms.
• Identify relevant advertising opportunities in industry-specific publications, events, and online platforms.
• Manage relationships with advertising agencies and other vendors to ensure high-quality deliverables within budget.
• Manage all media and general community liaison and communications
• Facilitate all media queries and responses as when required
• Tracking all the positive and negative stories on the college including forwarding these to the relevant managers

Coordinate College events and provide communication administrative support

• Plan and coordinate promotional events, exhibitions, and other public engagements to showcase the college's offerings.
• Collaborate with internal teams and external stakeholders to ensure successful event execution.
• Develop event marketing strategies to attract attendees and generate interest in the college's programs.
• Manage all college events including exhibitions participation, prize giving, official functions and special marketing events

Internal and External Communication

• Develop and implement effective communication strategies to engage with internal stakeholders, including staff, faculty, and students.
• Create and distribute internal newsletters, memos, and announcements to keep the college community informed.
• Manage media relations through placement of college news and adverts.
• Build and maintain relationships with external partners, such as schools, local government, and community groups.
• Gather and draft articles for the department/college ‘s electronic newsletter.
• Editing the monthly electronic newsletter
• Submit articles for compilation, verify and forward for approval.

Management of all Human, Financial and other resources of the unit

• Render management service to the staff
• Manage the development and performance of the staff
• Develop and Manage the marketing budget
• Manage the procurement of all marketing collateral and services