Associate Digital Marketing Manager at Yoyo

Company Description
Yoyo powers some of the world’s leading retail brands, through customer loyalty and rewards software solutions, to offer the world's most rewarding buying experience.

We create a space where passionate, smart, curious and creative people thrive.

Our values are our way of being, and how we show up every day.

This is how we help our clients build their best business and our staff build a career to be proud of. Living these values builds an environment where world-class passionate people create world-class scalable products that delight customers and consumers and drive scalable profit and revenue growth.

Job Description

• The purpose of this role is to design, create, and deliver marketing programmes to support expansion and growth of Yoyo’s services and products. The role will require an in-depth knowledge of Yoyo’s products and market goals. Reporting to the Head of Marketing, this will encompass responsibility for Yoyo’s digital marketing strategy and implementation, covering global sales for Direct, Channel partners and SaaS routes to market.
• As the Associate Digital Marketing Manager, you have a passion for all things marketing and technology. You will be comfortable in leading integrated digital marketing campaigns, from concept through to execution, to grow revenue for the business.

REQUIREMENTS

Knowledge & Skills:

• 2-3 years of digital marketing experience (SaaS or “Cloud“ experience is a plus)
• Creation and execution of digital marketing strategies (SEM, PPC, Adwords and Remarketing) for lead generation and to create awareness amongst users
• Institute metrics to measure the ROI, CAC and LTV of these efforts
• Manage our SEO strategy across all business units (keyword, image optimization etc.)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Implement campaign performance tactics, such as pixel tracking and UTM codes
• Acquire insight in online marketing trends and keep strategies up-to-date
• Website maintenance and management
• Must be able to work under pressure and manage multiple projects across multiple lines of business

Characteristics:

• Commitment to excellence
• Efficient multitasker (we’re a fast-paced company)
• A keen eye for detail 
• Deadline and delivery driven
• An overachiever with strategic capability
• Adaptive to face a high-paced and demanding IT environment
• Ability to work independently and as part of a team
• Logical with a passion for solving problems
• Proactive and able to take initiative
• Organised with the ability to prioritise and plan

Additional Information
Company Values:

• Be passionate: Spiral up, be positive, bring momentum, and energy to those around you.
• Be an owner: Be accountable and take responsibility. Find solutions, learn from your mistakes and own tasks to completion.
• Be world class at speed: Delivering world leading solutions at speed
• Be curious and creative: Constantly innovating, exploring, learning, stretching yourself, pushing the boundaries and thinking out of the box.
• Be a team player: Leave ego at the door, be teachable, engaged, inclusive, and transparent. Bring the best of yourself and the best out of others, rallying behind a larger team mission.