B2B Copy Writer - Become B2B Product Marketer - Claremont, Cape Town at Delta-v

About the Role

• This is a brand new role at Delta-v. As Product Marketer you’ll take ownership of all of our marketing touch points and will be responsible for our positioning, messaging and ensuring that our proposition is communicated to our target audience (high growth tech companies).

This role is an opportunity to fire up our marketing engine, and help create a marketing machine that consistently drives high quality pipeline to our sales team. In the role you’ll be responsible for:

• Developing and executing internationally focussed Go-to-Market campaigns for our products and services
• Ensure consistency in positioning, messaging and branding across all product marketing collateral (landing pages, product pages, slide decks, brochures etc.)
• Develop and execute our content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc.
• Increasing quality website traffic and converting that traffic into leads (form fills)
• You’ll need to be very hands on, but will also be able to make use of freelancers (we have designers, copywriters, web developers, SEO consultants that we currently use) to get work done.

Requirements

• 5+ years B2B marketing experience
• Very strong experience writing conversion focussed B2B copy, combined with a good eye for design
• Experience marketing a high ticket service / product / solution
• Strong interest in the world of Tech, Startups and SaaS