BM - Dettol ASL/New Territories at Reckitt

About the role

• Are you ready to be at the forefront of Marketing Department? Reckitt is looking for an energetic Brand Manager with a knack for Marketing strategy and a passion for growth. We offer the opportunity to shape our consumer experience for millions and transform our products journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities
In summary, you'll:

• Devise and implement e-commerce strategies boosting brand reach and growth.
• Work across teams, orchestrating digital marketing initiatives specific to online retail.
• Analyse market data and online shopping trends to refine brand strategies.
• Curate product listings and content creation that resonate with our audience.
• Measure campaign success and glean insights from KPIs to sharpen future tactics.

The experience we're looking for

• Leads the development of brand strategy with marketing excellence. Ensure brand strategy is translated brand plans that deliver strong brand performance and brand health
• Proven track record in developing successful e-commerce strategies.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, and flowless project management to innovation & renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
• Consistently analyses brand performance KPI's (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking)
• Accountable for tracking marketing budget and demonstrates understanding of the impact of marketing. Trade investments and other P&L elements on the brand
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the brand's equity and company's reputation.
• Demonstrate Curiosity and interest in finding out more about the brand's target Segment their life storage, attitudes and behaviors, value interests, and passion points.
• Self-starter, with a strong sense of urgency & ownership, an independent thinker, with strong leadership and communication skills, with the ability to thrive in a cross functional environment.
• Innovation & Creativity: Champion product development process and business improvement to ensure quick response to changes in Consumer needs.
• Experience with digital marketing and online campaign management.
• Proficiency in leveraging data analysis to drive decision-making.
• Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
• Strong project management and customer relationship acumen.

The skills for success

• Data Analysis, Marketing, Adaptability and Innovation, Digital Marketing Expertise, , FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).