Brand Communications Manager at Ares Holdings

Job Summary:

As the VANS Brand Communications and Activations Manager, you will play a key role in developing and executing integrated communication strategies and activations to enhance the VANS brand presence and engage with target audiences. You will be responsible for overseeing brand communications, public relations, events, partnerships, and collaborations, ensuring consistency and alignment with the brand's values and objectives. This role requires a strong understanding of brand positioning, storytelling, event management, and strategic partnerships.

Key Responsibilities:

• Brand Strategy: Develop and execute comprehensive brand communication strategies and activations that align with the overall brand vision and objectives.
• Public Relations: Manage and maintain relationships with media outlets, influencers, and industry partners to secure media coverage and generate positive brand exposure.
• Storytelling: Develop compelling brand narratives and content across various channels to resonate with the target audience and build brand loyalty.
• Event Planning and Execution: Conceptualize, plan, and execute brand events, product launches, and activations that showcase the VANS brand and engage the target audience. Coordinate logistics, budgets, partnerships, and participant experiences.
• Partnerships and Collaborations: Identify and pursue strategic partnerships and collaborations with key industry influencers, organizations, and brands to enhance the VANS brand presence and reach new audiences.
• Integrated Campaigns: Collaborate with marketing, creative, and digital teams to develop and execute integrated campaigns that align with brand communication strategies and activations.
• Media Planning: Work closely with marketing and media teams to develop media plans and ensure that brand communication activities are effectively integrated across traditional and digital platforms.
• Budget Management: Manage the brand communications and activations budget, ensuring efficient allocation of resources and maximizing ROI.
• Measurement and Analysis: Monitor and evaluate the effectiveness of brand communication initiatives and activations, using data and analytics to measure impact and make data-driven recommendations for future improvements.
• Team Leadership: Lead and mentor a team of communication and activation professionals, providing guidance, support, and fostering a collaborative work environment.

AD Hoc duties:

• Respond to emails and office correspondence
• Keep work area clean and tidy
• Support the mission, vision and core values of the company
• Meet prescribed deadlines and targets
• Professional interaction and liaison with customers, suppliers and employees at all times
• Any other reasonable and lawful ad hoc tasks or duties that may be required from time to time.

Qualifications:

• Grade 12
• 3 – 5 Years of experience in brand communications, public relations, event management, or a similar role, preferably within the fashion or lifestyle industry.
• Strong understanding of brand positioning, storytelling, and communication strategies.
• Proven experience in planning and executing events, product launches, and brand activations.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and adapt messages for different channels and audiences.
• Experience in media relations, including building relationships with journalists, influencers, and industry partners.
• Familiarity with strategic partnerships and collaborations, and the ability to identify and pursue opportunities.
• Knowledge of traditional and digital media platforms and the ability to develop integrated communication plans.
• Analytical mindset with the ability to measure and analyse data to drive insights and make data-driven recommendations.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Budget management experience, with the ability to efficiently allocate resources and maximize ROI.
• Leadership skills with the ability to inspire and motivate a team, fostering a collaborative and high-performing work environment.
• Passion for the VANS brand and an understanding of its target audience and culture