Brand & Communications Manager - Cape Town at VHRS

Role summary: 

Brand and Communications Manager is  in charge of providing strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

Daily Responsibilities:

• Develop and implement marketing and communications campaigns and strategies and monitor their success
• Define key performance indicators for each communications channel which will indicate a campaign’s level of success
• Determine strategic communications campaigns that will help further organizational goals
• Create internal communications protocols and initiatives that will foster employee moral
• Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand, including white papers, website copy, and more
• Write and deliver internal newsletter on a monthly basis
• Represent the organization at events and press conferences
• Reach out to influencers, media and beyond in order to arrange story placement on a national and global level
• Collaborate with key stakeholders on improvements in the organization. 
• Work with cross functional teams to drive the outcomes in various areas.  
• Manage relationships with suppliers
• Liaise with colleagues to work together and provide consistent, excellent service as a team. 
• Demonstrate willingness to help each other. 
• Give and receive direct constructive feedback. 
• Take ownership and accountability for tasks and activities and demonstrate effective self management. 
• Follow through to ensure that quality and productivity standards of own work are consistently and accurately maintained. 
• Support and drive the business’ core values.  

Requirements:

• Minimum 3 years in a related role
• Degree or Diploma or Certificate in a relevant field 

Technical Knowledge / Competencies

• Industry Knowledge: Strong understanding of the gaming and hospitality industry. 
• Betting Markets: In-depth knowledge of various sports, including rules, teams, players, and competitions. Understanding of different betting markets and odds formats.
• Betting Terminology: Familiarity with common sports betting terminology, including types of bets, betting markets, and betting jargon.
• Market Research: Ability to conduct market research to identify customer preferences, industry analysis, and emerging trends in the sports betting industry.
• Customer Segmentation: Understanding of customer segmentation and profiling techniques to tailor marketing strategies and promotions for different customer groups.
• Betting Marketing Strategies: Knowledge of marketing strategies specific to the sports betting industry, including customer acquisition, retention, and loyalty programs.
• Betting Industry Trends: Awareness of industry trends, technological advancements, and emerging markets in the sports betting sector.