Brand Head: Social and Digital Mr Price - Durban at Mr Price Group

JOB DESCRIPTION

• Mr Price is looking for an experienced Head of digital and social marketing to join our dynamic brand team.  We are looking for an analytical and creative thinker who is experienced in leading a team, has a broad understanding of digital and social marketing channels and implementing strategies aligned with marketing objectives to drive brand awareness, engagement and revenue. 

RESPONSIBILITIES

• Lead the vision, ideation, analysis, and execution of the social media and digital brand strategies to drive brand awareness, engagement, sales and align with business goals.
• Lead the content planning for the site as well as the seasonal digital campaigns from strategy to execution.
• Lead the social team in strategic thinking across channels, calendar planning, content production including reactive/topical content and reporting.
• Oversee the community management of all social platforms as well as social media crisis/risk management.
• Ensure that clear, concise briefs are being developed and communicated timeously to the creative team and that all work delivered is on brand/brief.
• Constantly on the pulse of digital trends/platforms/technologies, current benchmarks and audience preferences/behaviors to inform the strategy and provide insight to the wider team.
• Analyze and report on social media platforms and identify opportunities in which we can build content and strategies accordingly.
• Closely monitor key performance metrics and social media analytics to measure impact and effectiveness of campaigns and drive continuous improvements across campaigns seasonally.
• Work closely with relevant stakeholders in brand, e com and merch teams to maximize social media and digital opportunities.
• Coach, guide and mentor team members that report into you.

QUALIFICATIONS

• Minimum of 6 years of social and digital management experience
• Marketing or brand degree
• Demonstrated strategic thinking and content management skills.
• Strong leadership and collaboration ability (must have led a team)
• Highly agile
• Extensive knowledge of the social landscape on all platforms (Instagram, TikTok, Facebook etc) with a passion for fashion, current trends and creating fresh ideas
• Broad knowledge of digital marketing including site optimization for customer journey and experience and content.
• Strong analytical, problem solving as well as creative eye.
• Strong budget management
• Advanced understanding of social and digital metrics and reporting
• Experience managing large social media platforms, particularly in a retail environment would be an advantage.
• Able to work on multiple projects at a time while delivering strong results.
• Excellent communication skills, both written and verbal