Brand Identity Systems, VIS, Pack Design Senior Manager Africa at The Coca-Cola Company

Overview

• OU Brand Identity Systems, VIS and Packaging Design Senior Manager’s primary focus area will be:
• Responsible for all aspects of the local and designated regional brands’ brand identity system, to continuously drive relevance to the target audience and to protect the integrity of the brands’ experiences
• Designing the Brand Identity Systems’ creative and art direction, as well as the needed playbooks / toolkits for the local and designated regional brands
• Developing brand identity systems that are seamless across any brand touchpoint, multidimensional and relevant to consumers and shoppers
• Thinking analytically and creatively about the role of various forms of content and developing solutions on how visual identity systems should be applied to strengthen the power of the brand / brand message across all platforms and media
• Developing visual identity systems and packaging design for local or designated regional brands (where Lead OU)
• Designing strategies and ensuring VIS and packaging solutions are relevant and attractive to the consumers / shoppers to drive accelerated transactions and consumer pull on both analog and digital shelves
• Thinking analytically and creatively about the role of VIS and packaging to strengthen the power of brand / brand message
• Ensuring visual identity systems contain clear directives, sufficient modularity and detailed guidelines to be seamlessly applied to any brand touchpoint, in a multidimensional way
• Proposing authentic, proprietary and innovative packaging design solutions that can differentiate and strengthen the brand on analog and digital shelves
• Lead the thinking on how to apply visual identity systems around E2E consumer journey and shopper paths (both online and offline) to drive consistency in line with on the experience
• Partnering with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, directives and guidelines, VIS and Packaging solutions, that are designed for maximum effectiveness across variants and SKUs

KEY SUCCESS PARAMETERS

Experience

• Significant Creative Development and Design Experience (12-14+ years)
• Direct experience with design strategy & development, logo design, graphics, packaging, art direction and branding and working with design agencies
• Experience working on content / design development in the field is preferred
• Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

• Ability to provide input to creative development at OU level, and Design strategies at global level
• Ability to lead integrate brand experience across multiple touch points
• Ability to lead brand vis and packaging development
• Strong understanding of the Brand XP Design and the role of VIS
• Expertise in working with different external partners (i.e. creative agencies, graphic design agencies, packaging production companies, printing firms)
• Design thinking capability
• Ability to work in Agile cross-functional teams

Communication Focus

• Role will require frequent communication with OU Brand XP Consistency Design Lead, OU IMX Lead, Global Design Lead, OU IMX Team, XP Design and VIS and Packaging leads in other OUs;
• Role will also interact frequently with external parties, particularly design agencies