Brand & Innovation Marketeer - La Lucia at Unilever

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

You will be responsible to

• Drive Business Growth Targets focusing on Top 10
• Enhance Rosana Happiness / NPS via delivering Purpose led brand content & Assets & Innovations
• Brand salience (Brand Health Check where relevant)
• Incremental Turn Over / OTIF for Innovations

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Owns portfolio positioning, sustainable growth strategy and strategy into action informed by real-time insights. Creates Purpose-led brand content for Innovations & top 10’s:
• Crafts Brand Led content for BET, including all relevant assets for key touchpoints (including website/Product Experience pages)
• UBER Selling Stories, Killer Demos and Sampling
• Provide claims, search keywords, and creates sensorial content for product pages
• Ensure product campaign, messages are integrated: Integrated into the content calendar (works with Content Manager/Operator Experience)
• Map product messages with the different specific journey stages (works with Campaign & Automation Manager)
• Sales enablement

Experiences & Qualifications

• 3-5 years of working experience in similar function in FMCG
• Proven track record in Marketing, preferably in Brand & Portfolio management in Foodservice Industry
• Digital & Social media