Brand Manager at AVI Limited

• A rewarding opportunity awaits a skilled Brand Manager at NBL Head Office in Bryanston, Johannesburg. This role will be handling the snacks portfolio. We are looking for an innovative, detail orientated Brand Manager with a high level of financial acumen to take on the challenge of research and commercialization in of the portfolio.             

Reporting Structure:

• Reports to: Marketing Manager

Key Areas of Impact:

Deliver performance targets for portfolio across all target brands     

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required
• Budgeting & forecasting

Deliver local portfolio and brand strategy      

• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning – Identify how our brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy

Deliver consumer communication strategy    

• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/Review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating our brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend

Management of all New Product Development projects

• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings

What It Takes to Succeed:

Experience that set you up for success:                       

• A minimum of three (3) years' experience as a Brand Manager gained in an FMCG environment is essential
• Knowledge of IRI / Nielsen data experience required

Qualifications & Certifications that will contribute to your success:

• A completed commercial degree majoring in Marketing, Business Management, Finance or similar is essential

Additional Requirements that will enhance your impact for success:

• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• SAP knowledge is advantageous
• Strong focus on analytical skills (turning data into actionable insights)
• Knowledge of consumer, trader, customer, and shopper insights
• Project management expertise
• Knowledge of the NPD process
• Advertising experience from briefing to execution
• High levels of numeracy
• Ability to travel essential