Brand Manager - Bryanston at The South African Breweries (SAB)

Job Purpose:

To enhance the image of the company through short term and long-term strategies with objective to increase the market share by brand growth and performance. Responsible for maintaining the organization's enterprise-wide digital presence, internally and externally, including social media, digital marketing, content development and management and production; manages varied and multi-faceted comprehensive brand team communications campaigns.

Key roles and responsibilities:

• Develop, implement, and manage comprehensive, multidisciplinary communications programs.
• Ensure maximization of communication opportunities across all platforms
• Develop an annual digital communication strategy and implementation plan, including links to organization goals and execution of key tactics.
• Act as lead content strategist for broad digital communications channels, including social media channels, the organization's website, and e-newsletters.
• Oversees the production of all digital content and assets on the corporate brand team, including, photography, video, multimedia, original online copy, websites, and strategy presentations etc.
• Develop a set of metrics or measurements that will be used to measure the success of each communication project.
• Manage the development and implementation of digital communications strategies guided by the Director of Corporate brand.
• Strategize, plan, and manage day-to-day digital content production of content, copy, and visual assets across all our channels, including websites, email, and social media
• Work on mobile marketing strategies for our digital communications programs, including but not limited to mobile push, geofence, and SMS communications
• Create and manage content calendars for the organization’s digital channels (social media, website, and newsletters)
• Work closely with community leaders, internal stakeholders, and external content creators to come up with fresh and creative ways of telling stories, publishing content, and engaging with our online audience
• Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization’s digital strategies
• Develop detailed campaign briefs for internal and external teams to create and deploy relevant and compelling content
• Management of the of the digital media budget, ensuring media KPIs are met

Profile

Minimum requirement: Relevant:

• Degree in Marketing, Social Media, Digital Marketing, or Multi-Media.
• At least 5 years of experience in a digital communications role
• Brand marketing experience would be an added advantage
• Excellent interpersonal, presentation and time-management skills.
• Strong project management & Proven experience in content management
• Effective project and time management skills, with the special focus on the ability to plan, prioritize, and meet deadlines
• A skilled communicator with excellent writing, editing and proofreading skills who can tailor messages for specific audiences..
• Demonstrated experience with managing social media platforms (Twitter, Facebook, LinkedIn and Instagram).
• A demonstrated ability to summarise dense/complex content into engaging and easy to understand messages.
• Strategically minded with the ability to develop communications strategies and plans and see them through.