Brand Manager at Faircape Group

Specific duties include, but are not limited to:

• Manage the planning, implementation and control of marketing campaigns across the Group
• This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
• The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
• Managing of Graphic Designer 
• Analyse brand positioning and consumer insights 
• Research and analyse target market, industry trends and competitors activities 
• Assessing the business needs of the relevant business units
• Co-create a PPC and Social Media strategy, budget and implementation plan
• Participate in crafting marketing, advertising and communication strategies
• Translate brand elements into plans and go-to-market strategies
• Analyse data and implementation of optimisations
• Develop and manage the budget and organise resources to meet the brands objectives
• Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator 
• Development of effective and creative digital marketing campaigns that contributes to the brands growth
• Develop and produce creative concepts through execution on assigned brands 
• Research and identify various creative opportunities
• Present copy concepts and final deliverables to internal team, and management as needed 
• Identifying creative trends and opportunities
• Writing different types of copy for a variety of different target markets and clients
• Writing persuasive, clear copy and tailor content to a wide range of print and digital channels, and tie together all elements within a holistic marketing strategy
• Create engaging content for Social Media 
• Proofing and editing existing copy and adapting as required 
• Use SEO principles to maximise copy’s reach

Qualifications:

• Completed Marketing degree 

Experience and Knowledge:

• Proven work experience in as a Brand Manager 
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
• Marketing and publishing background essential
• Proven ability to develop brand and marketing strategies and communicate recommendations to management 
• Excellent computer skills, knowledge of Wordpress and Adobe programmes, e.g. InDesign, Illustrator and Photosop
• Experience working with Wordpress
• Advanced writing and language skills
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

Skills & Attributes:

• Leadership skills 
• Strategy Development
• Deadline driven
• Discipline – with regard to task completion and accuracy of data
• Organised, with an eye for detail - be able to prioritise a varied workload
• Excellent computer skills
• Excellent communication skills
• Proven organisational skills
• Able to perform under pressure and adhere to strict deadlines
• Results-driven
• Ability to professionally present information (verbal/written) to top management
• Be creative
• Enjoy working in a fast-paced, high demand, high-turnaround environment
• Be a team player with excellent interpersonal skills
• Business acumen

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Contactable references 
• Vaccinated against covid-19 or prepared to be vaccinated prior to commencing job