Brand Manager at Faircape Group

Job Description

• At the Faircape Group, we’re more than a collection of companies; we’re a dynamic ecosystem driving progress across sectors that matter. From renewable energy, telecommunications, and infrastructure, to retirement living and property, our impact is broad, meaningful, and purpose-driven.
• As our marketing function continues to grow, we’re expanding the team and introducing a new Brand Manager role.
• The Brand Manager will take ownership of Faircape Life 
• Faircape Life is focused on premium retirement living, creating environments that are secure, well-managed, and designed for quality of life.
• We’re now looking for someone who doesn’t just manage a brand, but understands how to position it, grow it, and make it matter in the market.
• This role is focused on driving growth, improving sales, generating quality leads, and positioning our offering in a way that truly resonates with our market. You will play a key role in shaping how our brand is seen, experienced, and engaged with, both internally and externally.

Why Join Us?

At Faircape, we value our employees and offer:

• Quarterly performance bonuses – rewarding your impact and results
• Long service leave – recognising your commitment over time
• Free barista-made coffee – because good days start with great coffee 
• Subsidised snacks – convenient, affordable options when you need a boost
• Discounted ISP packages – stay connected at home for less
• Flexible working hours (06:30 – 18:30) – supporting balance and autonomy
• Subsidised parking – making your daily commute easier
• Real growth opportunities within a stable, expanding group

Responsibilities: 

Brand Ownership & Strategy

• Take full ownership of the Faircape Life brand
• Continuously refine positioning to ensure relevance, differentiation, and growth
• Align brand strategy with business objectives and sales targets

Lead Generation & Sales Enablement

• Drive quality lead generation strategies across digital and traditional channels
• Work closely with internal teams to improve conversion and sales outcomes
• Identify gaps in the customer journey and implement improvements

Marketing & Campaign Execution

• Plan and execute integrated marketing campaigns that drive measurable results
• Oversee content, digital platforms, and campaign performance
• Ensure consistency and quality across all brand touchpoints

PR & Market Positioning

• Be actively involved in PR strategy and execution
• Build and strengthen brand presence in the market
• Identify opportunities for partnerships, exposure, and brand growth

Insights & Performance

• Analyse market trends, audience behaviour, and competitor activity
• Track campaign performance and optimise based on ROI and KPIs
• Continuously test and refine strategies to improve results

Requirements

Qualifications

• Degree in Marketing, Communications, Business or related field

Experience

• Proven experience in brand management and marketing strategy
• Knowledge of the property industry or retirement sector would be advantageous 
• Strong focus on lead generation and strong outcomes
• Hands-on experience with digital marketing, campaigns, and analytics
• Experience operating within the luxury market or high-end brands

Skills & Attributes

• Strong commercial mindset – understands what drives sales
• Ability to own and grow a brand, not just manage it
• Strategic thinker with strong execution ability
• Creative, but grounded in performance and results
• Confident communicator (internal and external stakeholders)
• Highly organised, deadline-driven, and accountable
• Comfortable in a fast-paced, high-demand environment 

Specific Requirements

• Clear health record
• Clear criminal record and clear credit record
• Two written references from your most recent employer