Brand Manager at Famous Brands

Full Job Description

ROLES AND RESPONSIBILITIES

• Assist in development of the annual brand strategy and Marketing plan
• Execute all national marketing activities above and below the line in relation to the approved Marketing plan and promotions calendar.
• Seek new opportunities to deliver against the brand plan and/or improve the plan
• Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
• Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
• Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
• Assist in management of public relations and sponsorships where relevant.
• Assist in managing the development of a two year innovation pipeline to meet brand objectives
• Provide forecasts for promotions and new products to minimize write off costs
• Manage branding and design of all consumer touchpoints (including signage, uniforms, packaging, restaurant look and feel, website etc) to ensure they align with brand CI.
• Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities
• Utilise consumer research to gain consumer insights that drive decisions
• Analyse sales data and report on the performance of promotions and products
• Evaluate competitor pricing and report on a regular basis
• Manage the marketing budget to ensure nil overspend
• Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers.
• Help co-ordinate the brand’s National Franchisee Conference, National Franchise Forum meetings and regional roadshows.

Education, Experience & Skills

• Completed Matric/ Grade 12
• Bcom/BA Degree in Marketing Management or similar
• Minimum of 3 years experience in the FMCG/retail/ Food Franchising industry
• Previous brand marketing experience within franchising would be advantageous
• Understanding of South African media environment
• Excellent interpersonal, written & presentation skills
• Highly enumerate & computer literate
• Proactive, innovative thinker, ability to implement with excellence and accuracy
• Multi-task orientated
• Ability to work well under pressure
• Deadline driven