Brand Manager Multiple Sclerosis at Johnson & Johnson

Job scope

• Effectively lead the Core Value Team to execute the integrated brand plan and deliver on financial and marketing expectations
• Collaborate with regional and local workstreams to develop, adapt, drive and monitor the implementation of the integrated brand strategy for the allocated brands

The responsibilities & the impact YOU will have:

The main duties and responsibilities of the position are:

Analysis and Reporting:

• Market Research: seek advantages/disadvantages of MR instruments and types of research (quantitative and qualitative) and apply this knowledge to seek strategic insights
• Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e. business and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strive to identify and answer key strategic questions that can impact the forecast 
• Sales and Market Data Analytics: identify best practices and gaps in brand and customer performance using all data resources available; apply this knowledge to strengthen strategy, enhance decision making and gain market competitiveness.
• Deliver comprehensive and timeous reports related to sales and marketing.

Brand Strategy:

• Global branding – vision and value proposition: Uses in-depth knowledge of the brand “footprint”, look, feel, identity, essence, to contribute to the process of global branding.  Able to highlight issues to senior management.
• Segmentation and mindset: understand the pros and cons of different segmentation and mindset approaches and the interplay between payer, prescriber and patient segments in developing and executing an integrated brand plan
• Brand positioning: develops, executes and measures brand-positioning strategies in line with IBVT. Success defined by excellence in brand equity
• High Product, Therapeutic and Disease Condition Knowledge

Customer and marketplace focus:

• Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies
• KOL development and Customer Insight – Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective long-term marketing strategy. Develops a comprehensive understanding of the customer/patient journey to enhance personalisation and competitive edge.
• Geographic, Cultural and Market Insights: understands geographic and cultural needs of different markets to draw meaningful inferences for planning
• Patient/Customer Insights: Expertise in identifying unique needs of the patient /customer and underlying drivers of motivation to create a strategy that best addresses the patient’s needs
• Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition
• Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical value-added suggestions during pricing development, proposals and negotiations
• Innovation and Digital Skills and Capabilities: Finds innovative approaches/solutions to customer/process issues. Develops and continually enhances digital skills and capabilities to strengthen leadership in digital platforms and engagements. Leverages digital assets.
• Budgeting: Uses in-depth knowledge of portfolio budget management to deliver against P&L commitment; invests to create biggest brand impact

Main Interactions

Internal

• Members of CVT (Core and extended)
• Emerging Markets CVTLs and members
• Collaborate leads and members
• IBVT-L including Functional networks and members
• EMEA Value Optimization Team
• Other functional area representatives (e.g. MAF, Market Access, Regulatory, BI)
• Direct team (PSR’s, managers)

External:

• Key External Stakeholders (e.g. KOLs, payers, policy-makers) of priority markets
• External agencies and vendors

Qualifications

We’d love to hear from YOU, if you have:

• A minimum of a Bachelor’s degree/diploma is required.
• A minimum of 5+ years of progressive commercial experience is required, preferably in the pharmaceutical sector, in which the candidate has demonstrated a strategic mindset with the ability to assimilate complex science and data quickly
• Experience working in an environment where taking ownership, driving business initiative and ability to work cross-functionally has been demonstrated
• Proven track record of leading teams, inviting diversity and inclusion and ability to influence without authority
• Experience in managing brands subject to competition
• Experience in the assigned therapeutic area is an advantage
• A self-starter, acts with urgency, with a demonstrated ability to interact in a comfortable manner with senior stakeholders and peers across all levels and competencies
• Demonstrated ability to work with key external stakeholders
• Excellent written and oral communication skills in English
• This position requires local and international travel

Core competencies

• Key strengths in strategy execution, creative thinking, and leadership
• Energetic, self-motivated and pro-active attitude, sense of urgency and results driven
• Ability to quickly, anticipate and comprehend complex issues
• Excellent communication and presentation skills, both verbal and written and able to articulate ideas in a clear, inspirational, and pragmatic manner