Brand Manager Power Fashion at Mr Price Group

Key Description:

Brand Marketing Communication

• Create and execute annual customercentric, 360degree strategic marketing calendar which attends to the sales funnel.
• Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.

Project Management

• Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative onbrand and consistent communication through relevant media channels.

Research: customer & competitor

• Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.
• Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.

Reporting

• Build and present key performance and feedback reports for all marketing initiatives.
• Compile and collate seasonal post mortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary.

Budget Management

• Manage and control allocated budgets to maintain expenditure and effective Marketing outcomes.
• Conduct a variety of financial administrative tasks to meet payment deadlines

Requirements

• Relevant degree in marketing/brand
• 3+ years experience in marketing or branding 
• Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel
• Have an understanding of Retail, Customer service, Merchant Processes and Business acumen