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  • Posted: Jun 23, 2022
    Deadline: Not specified
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  • The Mr Price Group (MRPG) is a fashion value retailer, selling predominantly for cash. The Group retails Apparel, Homeware and Sportsware and is one of the fastest growing retailers in South Africa. Our History: 1885 - The first John Orrs store opens 1934 - The first Hub store opens 1952 - John Orrs is listed on the JSE 1967 - Acquisition of two Miladys s...
    Read more about this company

     

    Brand Manager Power Fashion

    Key Description:

    Brand Marketing Communication

    • Create and execute annual customercentric, 360degree strategic marketing calendar which attends to the sales funnel.
    • Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities.

    Project Management

    • Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative onbrand and consistent communication through relevant media channels.

    Research: customer & competitor

    • Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge.
    • Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints.

    Reporting

    • Build and present key performance and feedback reports for all marketing initiatives.
    • Compile and collate seasonal post mortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary.

    Budget Management

    • Manage and control allocated budgets to maintain expenditure and effective Marketing outcomes.
    • Conduct a variety of financial administrative tasks to meet payment deadlines

    Requirements

    • Relevant degree in marketing/brand
    • 3+ years experience in marketing or branding 
    • Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel
    • Have an understanding of Retail, Customer service, Merchant Processes and Business acumen

    Method of Application

    Interested and qualified? Go to Mr Price Group on mycareer.csod.com to apply

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