Brand Manager - Stellenbosch at Lactalis South Africa

Job Description    

• Join Lactalis, a Top Employer in SA, at our offices in Stellenbosch, Western Cape in the position as a Brand Manager and lead the development and implementation of the brand strategy to deliver the company objectives. 

Required Skills    

• 3yr Marketing & Sales Diploma/Degree
• Minimum 3-5 years brand management experience within FMCG environment;
• Ability to work under pressure to achieve ambitious targets;
• Excellent commercial understanding and business acumen
• Strong ability to work with and interpret sales and marketing data.
• Project management experience in a marketing environment;
• Strong numerical and analytical skills

Duties & Responsibilities    

Winning in the market place

• Lead development of full marketing mix for key brands that can grow profitable share for Lactalis. (Product, Price, Promotion, Place and Innovation);
• Develop annual brand plans to deliver longer term business objectives
• Set key objectives for brands to meet strategic goals.
• Translate these objectives into communication, innovation and activation plans;
• Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for Parmalat;

Product Management

• Brief and implement brand activities aligned to annual brand plans
• Ensure products constantly meet both market expectations and technical specifications;
• Plan and execute new product launches;
• Build and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met;
• Market and Consumer Insight - Monitor Market dynamics (growth, shares, competitor activities) and Brand Health
• Keep abreast of main consumer trends and perceptions;
• Monitor on shelf price activity in conjunction with market performance and competitor activity;

Sustained Profitability:         

• Track Brand financial performance against plan (Turnover and Profitability) – Identify opportunities to improve profitability
• Plan and continuously monitor brand costs and expenditure;
• Set pricing parameters for products and recommended retail selling price;

Product Education and Awareness

• Provide reports as required on brand or category performance to marketing managers, sales and internal marketing staff;
• Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning;
• Advise and liaise with internal suppliers;
• Lead Projects and develop and manage close working relationships with relevant stakeholders